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SEO Specialist

2 months ago

London, Greater London, United Kingdom Betway Group Full time
About the Role

We are seeking a highly skilled SEO Specialist to join our team at Betway Group. As an SEO Specialist, you will play a crucial role in developing and executing content marketing strategies to promote our website, covering keyword research, keyword mapping, and technical SEO best practices.

Key Responsibilities
  • Deliver the strategy against KPIs set by the SEO Manager and country teams
  • Identify opportunities in the market to improve Betway's organic growth through off-page and on-page initiatives
  • Deliver keyword research, keyword mapping, and technical SEO best practice projects
  • Maintain and optimize SEO landing pages as and when required
  • Perform technical audits and advise on insights and implementation of technical improvements
  • Spot key upcoming events and target them tactically with content updates, link building, etc.
  • Work closely with the SEO Managers in scaling offsite strategy for your territories
  • Use data to report on successes and re-focus strategy based on numbers
  • Utilize Google Analytics, Google Search Console, and internal tools in helping to measure and drive commercial success
Requirements
  • Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
  • Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals
  • Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope
  • Exceptional attention to detail, ensuring high standards of quality in all outputs
  • Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations
  • Business level written and verbal English
  • Determination to succeed and be the best
  • Strong written communication skills
  • Highly organized
  • Attention to detail
  • A diplomatic, collaborative, and positive approach
  • Must be able to multi-task and occasionally assist with wider SEO initiatives
  • Candidate should have a genuine interest in SEO
  • Experience in performing technical audits and recommending technical improvements based on insights derived from these analyses
Desirable Skills
  • In-depth knowledge of sports betting markets, including odds calculation, betting types, and market trends
  • Previous experience in the online gaming or casino industry, with a strong understanding of player behavior and industry regulations
  • Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
  • Experience in developing and executing customer retention strategies
  • Competent knowledge of a wide variety of sports
  • Experience working with the press/journalists
  • Track record of successful content promotion
  • Knowledge of SEO software such as SEMrush, Majestic, Ahrefs, etc.
  • Proven hands-on SEO experience, covering content, on-site, outreach, and tactical SEO strategies in competitive sectors
  • A good understanding of SEO content skills
  • Competitive verticals experience (iGaming, Finance, Health & Pharmaceutical)
About Us

Betway Group is a leading digital gaming company behind some of the world's leading sports and iGaming brands. We're driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds.

We're dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career. Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from. Vitality Health Care, Unum Dental, Life Assurance & Income Protection, Tusker car scheme, Cycle to Work, Retail discounts.

We're an equal opportunities employer, championing a supportive, inclusive, and empowering environment wherever you are in the Group. It's all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued.