Content Writer

7 days ago

London, Greater London, United Kingdom Frasers Group Full time

About the Role

We are seeking a talented Content Writer to join our team at Frasers Group. As a Content Writer, you will be responsible for creating engaging and high-quality content for our sports brand.

Key Responsibilities

  • Develop and produce creative concepts for copy across sports and lifestyle, including football, running, training, outdoor, and USC.
  • Write high-engagement social media content that reflects the brand voice and tonality.
  • Help write and edit scripts with the directors and video team.
  • Interview athletes, influencers, and campaign subjects across touchpoints.
  • Ideate, write, and curate content for the Sports Direct editorial platform, driven by insights, commercial priorities, a strong cultural awareness, and SEO knowledge.
  • Review and edit campaign proposal decks developed by you and the team ahead of sharing with our key brand partners.
  • Produce punchy and disruptive OOH copy concepts for a mixture of formats, including 48 and 6 sheets, as part of wider campaigns and reactive moments.
  • Re-write and update information on websites and in company materials.
  • Write original copy and edit content for a range of internal marketing and communications materials.
  • Edit your own and others' writing.

Requirements

  • Excellent writing ability, including the ability to write in different styles and to other people's direction.
  • Strong listening skills, so that you can understand what the business needs/wants and effectively develop a project brief.
  • Ability to understand your target audience - you're not writing for the client, you're writing for their readers, so you'll need to know what interests them.
  • Good research and analytical skills to gain an accurate understanding of the subject in question.
  • Excellent organizational skills: you need to be highly organized to manage multiple projects simultaneously, to a high standard and often to tight deadlines.
  • A creative approach, both in coming up with ideas for new projects and for getting a message across innovatively.
  • The ability to work independently and flexibly with a positive can-do mentality.
  • Excellent attention to detail, including the ability to proofread your own and others' work.
  • Understanding of SEO and how this shapes content.
  • Fundamental that you have a solution-orientated mindset.
  • Sport is a daily part of our lives, and the successful candidate should have a passion for keeping active and up to date with what's happening in the sporting landscape.

About Us

Frasers Group is a leading retail company with a passion for delivering great work. We offer a wide range of benefits and perks for our colleagues, including a benefits package, Frasers Champion, Fearless, Frasers Festival, CEO Sessions, Retail Reconnect, Frasers Fit, and Retail Trust.

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