CRO Specialist

4 weeks ago


Burnley, Lancashire, United Kingdom Door4 Ltd Full time
About the Role

We are seeking a highly skilled CRO Specialist to join our team at Door4 Ltd. As a key member of our performance marketing team, you will be responsible for driving business growth through data-driven decision making and user experience optimisation.

Key Responsibilities
  • Develop and implement testing strategies to enhance user experiences and drive improved conversion rates on our clients' websites.
  • Collaborate with our client services and senior management teams to identify opportunities to utilise CRO for clients not currently running website tests.
  • Communicate, share, and prioritise testing plans with client teams.
  • Lead the testing strategy and methodologies within Door4, determining the right approach from 'just do it' fixes to complex A/B testing and MVT programmes.
  • Work closely with the performance team to understand conversion rate fluctuations for clients based on traffic mixes and mitigating them in future planning.
  • Conduct user research on behalf of clients to understand and address problem statements, using both quantitative and qualitative data to demonstrate these issues.
Requirements
  • At least 2 years of experience in a CRO role with a strong understanding of optimisation and testing methods.
  • Proficiency in web analytics, analysing data to identify opportunities for improving revenue, sales, leads, and engagement.
  • Critical thinking as a key strength, allowing you to deconstruct challenges and tackle each component effectively.
  • A solid understanding of the wider marketing landscape and how it impacts website performance.
  • Experience in tracking and setting up tag management for clients.
What We Offer
  • Salary: £35,000 per year, depending on experience.
  • A generous 25-day holiday allowance, plus public holidays.
  • One wellness day off each month to maintain work/life balance (if KPIs are met).
  • Hybrid working, 3 days in office, 2 days remote.
  • Training opportunities.
  • A friendly, collaborative culture.
  • Free daily fruit and occasional socials.
  • An attractive, Grade II* listed studio in Burnley.
  • Free town centre parking.
  • A UK and international client base.
  • An established agency going through an exciting period of growth.
  • Privately owned.
  • An employee assistance programme.

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