Digital Content Specialist

3 weeks ago


Shrewsbury, Shropshire, United Kingdom Digital Appointments Full time
Job Overview: As a Digital Content Specialist, you will be responsible for managing and executing digital content strategies to enhance brand visibility and drive engagement. This role is ideal for someone with a strong background in social media marketing and a passion for creating innovative content that resonates with diverse audiences.

About the Job:
As a key member of our marketing team, you will be responsible for developing and implementing digital content strategies that align with our overall marketing goals. You will work closely with internal teams to create impactful campaigns, analyse performance metrics, and ensure our online presence remains innovative and relevant.

Responsibilities:
- Develop, implement, and manage digital content strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Create engaging and visually appealing content tailored to each platform, including posts, graphics, and videos.
- Monitor and respond to audience interactions, fostering community engagement and brand loyalty.
- Track, analyse, and report on social media performance, providing insights to optimise future campaigns.

Requirements:
- At least 2 years of strong experience in social media marketing, ideally within a dynamic and fast-paced environment.
- Proficiency in using social media platforms, content management tools, and analytics tools like Hootsuite, Buffer, or Meta Business Suite.
- Excellent communication and teamwork skills to work effectively with internal stakeholders.

Benefits:
We offer a competitive salary of £35,000 - £50,000 per annum, depending on experience, plus a range of benefits, including opportunities for career growth and professional development.

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