Digital Marketing Strategist
1 week ago
**Job Title:** SEO Specialist
**Estimated Salary:** £50,000 - £60,000 per annum
About the Role:
We are seeking an experienced SEO Specialist to join our team at SF Recruitment in Birmingham. As an integral part of our marketing team, you will be responsible for driving online visibility and targeted traffic to our client's website.
Key Responsibilities:
- Develop and Execute SEO Strategies: Create, implement, and optimize both organic search strategies and paid advertising campaigns to enhance online presence and drive traffic.
- Manage Google Ads Campaigns: Optimize and manage Google Ads campaigns to achieve key performance indicators (KPIs) and maximize ROI.
- Conduct Keyword Research: Conduct in-depth keyword research to identify opportunities for growth in organic and paid search.
- Perform Technical SEO Audits: Perform technical SEO audits to improve website performance and user experience.
- Collaborate with Content Teams: Work collaboratively with content teams to create high-quality, optimized content.
- Analyze and Report Performance: Monitor, analyze, and report on SEO and PPC campaign performance, providing actionable insights.
- Stay Updated with Industry Trends: Stay updated with the latest SEO and Google Ads trends, tools, and algorithm changes.
- Conduct Competitor Analysis: Conduct competitor analysis to identify areas for improvement and growth opportunities.
Requirements:
- Proven Experience: Proven experience in SEO and Google Ads campaign management.
- SEO Knowledge: Strong knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
- Understanding of SEO Practices: Solid understanding of on-page, off-page, and technical SEO practices.
- Google Ads Experience: Hands-on experience with Google Ads, including campaign creation, optimization, and performance analysis.
- Analytical Skills: Analytical skills to interpret data, track progress, and recommend improvements.
- Communication Skills: Excellent communication skills and the ability to work collaboratively with teams.
- Organizational Skills: Strong organizational skills and the ability to manage multiple projects effectively.
- Digital Marketing Qualification: A relevant qualification in digital marketing or a related field.
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