Digital Content Strategist
3 days ago
Austin Fraser is seeking a highly skilled Digital Content Strategist to join our B2B team in Farnborough. This role involves creating engaging on-page and off-page content, keyword strategy, and link building to drive brand awareness and revenue.
The ideal candidate will have a graduate degree in marketing or a related field and minimum three years of experience in digital marketing. You will be responsible for optimising on-page content, researching and identifying content gaps, writing engaging digital content, and working with off-page SEO to build page authority.
This is a full-time position with one day a week working from home after probation. The salary for this role is £28-35k + great benefits. We are looking for someone who can diversify into other areas of digital marketing including managing email newsletters and running organic social media.
Key Responsibilities:
- Setting demands on the external agency for on-page SEO and monitoring performance against SLAs.
- Optimising on-page content for identified keywords to improve website visibility and page rankings.
- Researching and identifying on-page content gaps to develop and execute an SEO-centred content plan.
- Writing engaging on-site and off-site digital content.
- Working with off-page SEO to build page authority, including link building and digital PR.
- Monitoring performance and continuing to optimise based on key KPIs.
- Creating commercial email marketing newsletters.
- Translating, localising, and adapting digital marketing assets (including copy and creatives).
- Performing regular website content updates.
- Managing the brand's organic presence across social media platforms.
Requirements:
- Graduate degree in marketing, communications, or similar.
- Minimum of three years of relevant digital marketing experience.
- First-hand use of digital analytics platforms, including GA4 and Google Search Console, and SEO rank tracker tools.
- Strong analytical skills to data-mine insights and act accordingly.
- Experience of content creation including SEO copy, creation of organic social material and email marketing.
- Experience of using web content management systems (CMS).
- Ideally experience with email marketing software and social media management platforms.
- Strong written English skills.
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