Digital Content Strategist

3 days ago


Farnborough, Hampshire, United Kingdom Austin Fraser Full time
Job Description

Austin Fraser is seeking a highly skilled Digital Content Strategist to join our B2B team in Farnborough. This role involves creating engaging on-page and off-page content, keyword strategy, and link building to drive brand awareness and revenue.

The ideal candidate will have a graduate degree in marketing or a related field and minimum three years of experience in digital marketing. You will be responsible for optimising on-page content, researching and identifying content gaps, writing engaging digital content, and working with off-page SEO to build page authority.

This is a full-time position with one day a week working from home after probation. The salary for this role is £28-35k + great benefits. We are looking for someone who can diversify into other areas of digital marketing including managing email newsletters and running organic social media.

Key Responsibilities:

  • Setting demands on the external agency for on-page SEO and monitoring performance against SLAs.
  • Optimising on-page content for identified keywords to improve website visibility and page rankings.
  • Researching and identifying on-page content gaps to develop and execute an SEO-centred content plan.
  • Writing engaging on-site and off-site digital content.
  • Working with off-page SEO to build page authority, including link building and digital PR.
  • Monitoring performance and continuing to optimise based on key KPIs.
  • Creating commercial email marketing newsletters.
  • Translating, localising, and adapting digital marketing assets (including copy and creatives).
  • Performing regular website content updates.
  • Managing the brand's organic presence across social media platforms.

Requirements:

  • Graduate degree in marketing, communications, or similar.
  • Minimum of three years of relevant digital marketing experience.
  • First-hand use of digital analytics platforms, including GA4 and Google Search Console, and SEO rank tracker tools.
  • Strong analytical skills to data-mine insights and act accordingly.
  • Experience of content creation including SEO copy, creation of organic social material and email marketing.
  • Experience of using web content management systems (CMS).
  • Ideally experience with email marketing software and social media management platforms.
  • Strong written English skills.


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