Digital Copywriter

5 days ago


Reading, Reading, United Kingdom Primark Stores Limited Full time
Job Summary

Primark Stores Limited is seeking a skilled Digital Marketing Editor to enhance our brand voice and drive customer engagement across multiple digital platforms.

Primary Responsibilities:

  • Write compelling and creative copy for CRM campaigns, paid social ads, and cross-functional marketing campaigns.
  • Collaborate with the marketing team to deliver high-quality copy for promotional content when required.

Essential Skills and Qualifications:

  • Strong portfolio showcasing diverse creative and strategic writing skills, particularly for digital campaigns.
  • Proven expertise in crafting engaging copy that resonates with customers and drives conversions.
  • Excellent grammar and spelling abilities, with the capacity to edit own work effectively.
  • Familiarity with CRM and paid social strategies, including their implementation and optimization.
  • A degree in journalism, marketing, communications, or a related field.
  • Understanding of SEO principles and their application to content creation.

Compensation Package:

The estimated annual salary for this position is approximately £45,000, based on industry standards and geographical location.



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