SEO and Digital Marketing Specialist
1 month ago
Job Title: SEO and Digital Marketing Specialist
Job Summary:
We are seeking a highly skilled SEO and Digital Marketing Specialist to join our team at DiverseJobsMatter. As an SEO and Digital Marketing Specialist, you will be responsible for developing and implementing our organic search and paid advertising strategies to drive traffic and improve visibility.
Key Responsibilities:
- Develop and define our overarching SEO strategy
- Lead the development and execution of SEO strategies to improve visibility and drive traffic, including keyword research, on-page optimisation, and link building
- Lead the development of a content marketing strategy that puts SEO at its core, with support from the Content Marketing Executive
- Provide expert SEO guidance for colleagues across the business and to our dealer partners
- Work closely with internal teams to develop a technical SEO roadmap and deliver technical SEO improvements
- Help build SEO content plans for sponsorship activities and events to boost organic performance
- Use tools like Google Search Console and SEMRush (or similar) to track performance and make data-driven decisions
- Stay updated on the latest SEO trends, techniques, and best practices
Requirements:
- Proven industry experience in organic search and SEO strategy
- Deep understanding of SEO principles
- Hands-on experience with SEO tools (e.g., Google Search Console, SEMRush)
- Experience in PPC campaign management, ad creation, and budget optimisation
What We Offer:
- An annual discretionary bonus
- ~15% non-contributory pension (9% non-contributory pension during probation period)
- ~ Life assurance at 4 times your basic salary to give you peace of mind that your loved ones will receive some financial help
- ~ Employee Discount Scheme with a huge number of retailers and an app to save on the go
- ~ Discounted Electric/Hybrid Car Salary Sacrifice Scheme
- ~ Access to the Cycle to Work Scheme (we have showers, changing rooms and secure bike sheds on site)
Why Join Us:
- We combine a strong sense of purpose with a real commercial edge to ensure we provide the best possible worry-free mobility solutions to over 700,000 customers and their families across the UK
- We are the largest car fleet operator in the UK (purchasing around 10% of all the new cars sold in the UK) and work with a network of around 5,000 car dealers and all the major manufacturers
- We pride ourselves on delivering outstanding customer service, achieving an independently verified customer satisfaction rating of 9
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