Marketing Director
23 hours ago
We are looking for a highly experienced Marketing Director to lead our life sciences marketing team. As a key member of our team, you will be responsible for shaping and executing our marketing strategies, playing a critical role in our growth and success.
About the Role:
- You will take full ownership of our marketing initiatives, working on-site in Cambridge for at least four days per week.
- With a strong understanding of the life sciences market, including key customer personas such as researchers and lab managers, you will identify and capitalize on market opportunities by analyzing customer needs, industry trends, and competitor activity.
Key Responsibilities:
- Develop and implement a comprehensive marketing plan to build brand recognition, drive product adoption, and achieve business objectives.
- Lead the go-to-market strategy for new products, ensuring messaging, positioning, and campaigns resonate with target audiences.
- Collaborate closely with R&D and sales teams to clearly communicate product features and benefits.
About You:
- A minimum of 5 years of experience in life sciences marketing, ideally within the biotech, laboratory equipment, or scientific instrumentation sectors.
- Exceptional communication and project management skills, with the ability to manage multiple priorities in a dynamic environment.
- Proficiency with marketing platforms and tools, such as HubSpot, Salesforce, or Google Analytics.
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