Marketing Analyst

5 days ago

London, Greater London, United Kingdom FairPlay Sports Media Full time
About FairPlay Sports Media

We're a leading sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners.

Our mission is to empower our customer communities to compete in the sports betting game, driving performance and results for our betting, advertiser, and media partners.

We operate in the fast-paced and technologically innovative iGaming sector, powered by market-leading tech and driven by brilliant people.

Our global media network comprises of 6 brands (Oddschecker, WhoScored, SuperScommesse, Q4, Confido) and a digital media agency (VIME), with Oddschecker being the leading name in sports betting and odds comparison globally. Our global media partners include Forbes, The Mirror, Sky Sports and many more.

Job Summary

We're seeking a skilled Marketing Analyst to join our UK business as we look to increase revenue streams via marketing efforts.

The successful candidate will use their meticulous eye for detail to identify areas of opportunity for traffic conversion across our UK websites.

Key responsibilities include:

  • Leading the merchandising of websites used by millions of sports enthusiasts each month
  • Driving strategy on all-things sportsbook conversion
  • Guiding Marketing Operations teams in terms of merchandising certain pages, looking to maximise the revenue opportunity from each advertorial placement
  • Using data to guide Marketing Operations teams when it comes to branding and site navigation, and assisting with cross-sell opportunities
  • Working closely with product teams to creatively feed in changes to improve conversion and maximise revenue
  • Analysing performance of offer widgets and making data-led decision making
  • Reporting to Senior stakeholders on the performance of UK sportsbooks and casino
  • Using data-led decision making to present opportunities to the commercial team for future partnerships
  • Presenting opportunities to partners to further improve their positioning on oddschecker and maximise their player value
  • Working alongside the analytics team to understand the value of certain placements, and how they contribute to player value
  • Supporting content teams strategies, and guiding on further enhancements to improve conversion
Requirements

The ideal candidate will have:

  • Minimum of 2 years of experience in a similar role
  • Impeccable eye for detail
  • Significant knowledge of the UK sports betting industry
  • Excellent communication skills
  • Ability to work with a wide range of teams
  • Good organisation and planning skills
  • Creative thinker who can spot opportunities in the market
  • Experience working with Google Analytics
What We Offer

Alongside being challenged daily and a real interest in your development, you will also receive:

  • Subsidized Sky HD package, broadband and discounted sky talk
  • Free Puregym membership
  • Free healthcare with Bupa, life assurance and income protection
  • Pension scheme with up to 9% contribution from the company
  • £1,000 training fund each financial year, to spend on your professional development
  • Unlimited holiday plan

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