Digital Marketing Specialist

1 month ago

Crawley, West Sussex, United Kingdom The William Reed Group Full time
Marketing Campaign Manager

We are a global media group delivering exceptional content through events, digital, data & insight.

Our company provides the inspiration, insight and connections to power our customers' success.

About the Role

This is an exciting opportunity for an enthusiastic, energetic and creative individual to join our central Digital Marketing team.

You will be responsible for planning and implementing digital marketing campaigns to drive high value entrants, delegates, and sponsorship to on/offline events.

  • Develop and execute market-leading digital marketing campaigns for our B2B events.
  • Build and send engaging promotional content, designing, copywriting, data selection, sending campaigns, tracking and reporting on performance.
  • Ensure our event websites are always up to date, on-brand, and looking their best.
  • Produce visual, informative marketing assets such as media kits and digital brochures.
  • Analyse website traffic and the effectiveness of marketing campaigns.
  • Execute social media activities to build community and raise engagement across our events.
  • Assist our commercial teams by providing them with qualified leads.
  • Support the Digital Marketing Manager across a broad range of marketing activities.
Requirements
  • Digitally proficient, with a demonstrable passion for digital marketing.
  • Exceptional time management and organisational skills, with the ability to handle concurrent projects.
  • A creative thinker, with a strong attention to detail and an eye for design.
  • Familiar with MS Suite, particularly PowerPoint and Excel.
  • An understanding of HTML, email marketing and web analytics is advantageous.
Company Benefits
  • 25 days annual leave in addition to bank holidays.
  • An additional day of leave for cultural celebration or birthday.
  • A volunteer day to support a chosen charity.
  • Opportunity for hybrid working.
  • Contributory Pension.
  • Life Assurance Scheme.
  • Enhanced family-friendly leave pay entitlements.
  • Wellbeing benefits, including a health care cash plan and employee assistance programme.

We provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees.

Working for our company means that you will be joining a stable organisation that is committed to developing its employees and brands.

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