Head of Social Media Strategy

4 weeks ago

London, Greater London, United Kingdom Flight Group Full time

We are seeking a visionary leader to redefine our social media presence and drive brand consistency across all platforms. As the Head of Social Media Strategy, you will be responsible for engineering unforgettable moments for our community, staying ahead of algorithm changes, and positioning Flight Studio as a forerunner in the digital space.

The ideal candidate will have a proven track record of scaling and growing multiple social media pages, a strong understanding of organic and paid social strategies, and experience in forming and executing influencer campaigns. They will also possess robust analytical skills, with proficiency in tools like Google Analytics, and the ability to lead and inspire a team of social media managers.

The successful candidate will be responsible for:

  • Leading and strategizing Flight Studio's social media presence across all platforms to ensure brand consistency and audience engagement.
  • Staying ahead of algorithm changes and industry trends, positioning Flight Studio as a forerunner in the digital space.
  • Overseeing the planning and execution of world-class social content, guaranteeing alignment with our brand guidelines and objectives.
  • Collaborating with PR & Partnerships teams to integrate our media brand into vital social conversations and forge relationships with major brands.
  • Optimizing UK & USA content strategy, spotlighting our global partnerships and achievements.
  • Driving revenue across social platforms through strategic campaigns, leveraging both organic and paid tactics.
  • Designing a diversified content calendar complementing marketing initiatives, product launches, and key industry events.
  • Collaborating closely with cross-functional teams on campaigns, ensuring holistic brand representation across paid, email, and organic channels.

The ideal candidate will possess:

  • A proven track record of scaling and growing multiple social media pages.
  • Extensive network connections within the media and social landscape.
  • Strong understanding of both organic and paid social strategies.
  • Comprehensive knowledge of various platforms, including emerging ones.
  • Experience in forming and executing influencer campaigns.
  • Demonstrated ability in content strategy, ensuring alignment with brand guidelines and industry regulations.
  • Robust analytical skills, with proficiency in tools like Google Analytics.
  • Capacity to lead and inspire a team of social media managers, driving performance and fostering a culture of excellence.

Requirements:

  • Extensive experience in a senior social media or digital marketing role.
  • Strong grasp of paid media strategies and familiarity with email marketing campaigns.
  • Proven ability to collaborate with major brands and influencers, ensuring innovative yet compliant campaigns.
  • Demonstrated success in leading teams, fostering growth, and achieving KPIs.
  • Practical knowledge of current industry guidelines and regulations, paired with a knack for fresh, boundary-pushing strategies.
  • Solid understanding of both the UK & USA markets and trends.
  • Strong analytical skills with the ability to make data-driven decisions.

Benefits:

Our company values:

We believe our company and our people have unlimited potential. This potential and the opportunity ahead of us will not be based on luck but on intention. An intention to bring together an exceptional team of people. A team of people who bring a diversity of lived experiences, heritage, backgrounds, and thought to our collective mission. Our commitment to our people is to ensure they have everything they need to thrive here. Not just within the walls of our company but also out in a changing world.

If you require reasonable accommodation during the application and selection process, please let us know. We will work together to best meet your needs.

The process:

We appreciate the time taken to apply for the role. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Some stages of our interviews will require either a task-based scenario or evidence of your work and capabilities. Unfortunately, due to volume, we are not able to get back to everyone individually, so if you have not heard back from us, you have not been successful on this occasion, and we wish you all the best in your search.

  • Telephone Interview - Meet the talent team (this may include a demonstration of your work and portfolio where relevant).
  • 1st Interview (face-to-face) - Meet your peers.
  • 2nd Stage (face-to-face) - Meet your manager (this will involve a response to a task).
  • 3rd Stage (face-to-face) - Meet the leadership.
  • Final Stage (virtual / face-to-face) - Meet the leadership.

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