Digital Marketing Specialist
4 weeks ago
Digital Marketing Specialist
We are seeking a skilled Digital Marketing Specialist to join our team at Sarah Moir. The ideal candidate will have a strong background in SEO and PPC, with experience in managing campaigns and analyzing data to drive results.
Key Responsibilities:
- Plan and execute PPC campaigns on platforms such as LinkedIn, Google Ads, and Bing Ads, ensuring optimal ROI.
- Conduct A/B testing and analyze ad performance to continuously improve PPC strategies and ad creatives.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Develop, implement, and manage SEO strategies to improve organic search rankings and drive traffic to the website.
- Conduct keyword research and analysis to identify opportunities for organic growth.
- Optimize on-page and off-page elements, including meta tags, content, and link-building strategies.
Requirements:
- 1 year+ of proven experience in digital marketing, having managed SEO and PPC campaigns consistently and with proven success.
- Knowledge of SEO tools (e.g., Google Analytics, SEMrush, Moz), PPC platforms (e.g., LinkedIn, Google Ads, Bing Ads), and marketing software (e.g., CRM).
- Up-to-date with the latest trends and best practices in SEO and PPC.
- Analytical mindset with the ability to interpret data and make actionable recommendations.
- Proficient in MS Office, marketing software (e.g., CRM), and WordPress.
About the Role:
This is a hybrid working opportunity, with 2 days remote and 3 days in the office. The role offers excellent benefits, including the opportunity to buy annual leave, health insurance, core hours policy, work anywhere globally for 4 weeks a year, and a superb culture.
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