Digital Marketing Specialist

4 weeks ago


Bristol, Bristol, United Kingdom Sarah Moir Full time

Digital Marketing Specialist

We are seeking a skilled Digital Marketing Specialist to join our team at Sarah Moir. The ideal candidate will have a strong background in SEO and PPC, with experience in managing campaigns and analyzing data to drive results.

Key Responsibilities:

  • Plan and execute PPC campaigns on platforms such as LinkedIn, Google Ads, and Bing Ads, ensuring optimal ROI.
  • Conduct A/B testing and analyze ad performance to continuously improve PPC strategies and ad creatives.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Develop, implement, and manage SEO strategies to improve organic search rankings and drive traffic to the website.
  • Conduct keyword research and analysis to identify opportunities for organic growth.
  • Optimize on-page and off-page elements, including meta tags, content, and link-building strategies.

Requirements:

  • 1 year+ of proven experience in digital marketing, having managed SEO and PPC campaigns consistently and with proven success.
  • Knowledge of SEO tools (e.g., Google Analytics, SEMrush, Moz), PPC platforms (e.g., LinkedIn, Google Ads, Bing Ads), and marketing software (e.g., CRM).
  • Up-to-date with the latest trends and best practices in SEO and PPC.
  • Analytical mindset with the ability to interpret data and make actionable recommendations.
  • Proficient in MS Office, marketing software (e.g., CRM), and WordPress.

About the Role:

This is a hybrid working opportunity, with 2 days remote and 3 days in the office. The role offers excellent benefits, including the opportunity to buy annual leave, health insurance, core hours policy, work anywhere globally for 4 weeks a year, and a superb culture.



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