Hospitality Marketing Coordinator
5 days ago
Role Summary
Lounge HQ is looking for a skilled Hospitality Marketing Coordinator to join its team. As a key member of our marketing department, you will be responsible for developing and executing local marketing strategies to enhance brand presence and customer loyalty across our 36 restaurants in the UK.
Key Responsibilities
- Develop Local Marketing Plans: Create tailored marketing plans that resonate with the local audience, increasing customer engagement and driving sales.
- Train and Support Teams: Equip our teams with the knowledge and tools to create effective local marketing plans for each Cosy Club, boosting footfall and sales.
- Quarterly Workshops: Host quarterly local marketing workshops with our teams to drive knowledge and enthusiasm around local marketing.
- Online Portal Management: Oversee the online printing portal from a local marketing perspective, ensuring seamless operations.
- Community Building: Foster relationships with local businesses, influencers, and community organizations to promote our restaurants and create partnerships that drive traffic.
- Drive New Restaurant Openings: Launch new Cosy Clubs with creative and commercially effective opening activities.
- Promote Private Dining Rooms: Help our 18 restaurants with stunning PDRs drive bookings & sales throughout the year.
- Promotions and Events: Plan and manage local promotions, events, and special campaigns to attract new customers and retain existing ones.
- Track Performance: Monitor and analyze local marketing performance, customer feedback, and sales data to assess effectiveness and adjust strategies as needed.
- Collaborate Across Teams: Work closely with the sales and reservation manager as well as our restaurant teams and the wider marketing team to ensure alignment on marketing efforts and brand messaging.
- Manage Budget: Effectively manage the local marketing budget, ensuring optimal use of resources to achieve maximum impact.
The ideal candidate will have a minimum of 2 years' experience in marketing, preferably in the hospitality or restaurant industry, and a proven track record of driving footfall and sales through effective marketing initiatives.
The estimated salary for this role is £42,000 - £52,000 per annum, depending on experience.
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