Strategic Brand Marketing Director
2 days ago
Company Overview
Lifesearch is a leading provider of life insurance and protection products, committed to helping individuals and businesses protect their financial futures.
About the Role
We are seeking an experienced Strategic Brand Marketing Director to join our marketing team. As a key member of our team, you will be responsible for developing and executing our brand strategy, positioning, and messaging across all channels.
Key Responsibilities:
- Develop and implement a comprehensive brand strategy, aligning with our business objectives and brand purpose.
- Create and deliver impactful campaigns to drive awareness and engagement among consumers and LifeSearch/partner customers.
- Work closely with cross-functional teams, including sales, digital, and operations, to ensure seamless execution of marketing initiatives.
- Analyze market trends, customer needs, and campaign performance to inform data-driven decisions.
- Manage and maintain relationships with external agencies and suppliers.
Requirements:
- At least 3 years of experience in brand marketing, preferably in the financial services industry.
- A proven track record of success in developing and executing brand strategies.
- Strong analytical skills, with the ability to assess market trends and customer needs.
- Excellent verbal and written communication skills, with the ability to convey complex ideas clearly and persuasively.
- Experience in managing and dealing with external agencies and suppliers.
Benefits:
- A competitive salary: £60,000 - £80,000 per annum, depending on experience.
- Performance-based bonuses and long-service benefits.
- A range of flexible benefits, including life insurance, health & dental plans, health assessments, critical illness cover, and income protection.
- Lifestyle benefits, such as discounted gym memberships, tech loans, electric car leasing, shopping cashback offers, and more.
- Opportunities for individual participation in community and charity work.
- Hybrid working arrangements, with 10 days per month spent in an office setting.
What We Offer:
- A collaborative, growth-focused environment with ambitious goals for protecting people and businesses.
- Opportunities to make a real impact from day one and be a part of a growing Marketing function.
- Career development and learning support through our specialist Learning & Development team and access to external providers.
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