Content Strategist

3 days ago

London, Greater London, United Kingdom Salt Full time
About Salt:

We are a renowned London restaurant chain celebrated for our exceptional high-quality food offered at an accessible price point.

Our brand boasts a strong identity, with social media and content playing a pivotal role in enhancing and evolving our presence.

The Role:

We are seeking a passionate individual with deep knowledge of the food and restaurant industry, combined with a flair for creativity and a keen appreciation for brand identity.

Key Responsibilities:
  • Owning the content calendar across social media, website, and newsletters to drive engagement and grow our online presence.
  • Building and nurturing a network of content creators across the UK to produce high-quality imagery and video assets.
  • Planning, scheduling, and posting content across all social media platforms to create a highly engaged community.
  • Collaborating with the Digital Marketing Manager to produce paid content that supports events, openings, and grows brand awareness.
  • Identifying key influencers to work with and ensuring ROI on spend to maximize marketing efficiency.
  • Producing regular region-specific newsletters to keep customers informed about our latest offerings.
  • Managing the PR agency to set objectives and monitor ROI to ensure successful campaign execution.
Restaurant Openings and Events:
  • Working with the Head of Brand to plan new restaurant openings 3 months in advance to ensure a seamless launch.
  • Supporting new openings with marketing collateral (menus, bespoke signage) to create a lasting impression.
  • Taking responsibility for executing the new opening strategy, setting KPIs, working on social media, event, website (SEO optimisation), and partnerships to drive sales and growth.
  • Reporting on the success of launches to inform future marketing decisions.

Salary: £55K. Our ideal candidate will have a minimum of 5 years in marketing, including social media and content experience. They should be passionate about food, hospitality, and restaurant culture, with excellent copywriting skills and proven ability to manage and grow social media channels.

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