Digital Transformation Manager

8 hours ago

London, Greater London, United Kingdom Match Digital Full time £80,000 - £90,000
Job Title: Digital Transformation Manager

Match Digital is seeking a highly skilled Digital Transformation Manager to join our team. As a key member of our global customer experience transformation programme, you will play a crucial role in driving strategic decision-making that impacts business growth.

About the Role

We are looking for an experienced Optimisation Manager to lead digital marketing optimisation efforts, CX enhancement, and project management related to digital marketing effectiveness. The successful candidate will have a proven track record of driving strategic decision-making, leveraging analytical expertise, and stakeholder management skills.

Key Responsibilities
  • Lead data-driven strategies for global digital marketing and customer experience optimisation, aligning strategies with business objectives and key growth initiatives.
  • Build and implement project plans for marketing enhancements and optimisation initiatives.
  • Develop solutions for marketing challenges using data insights, driving user engagement and conversion.
  • Analyse paid media and website audiences to understand user behaviour and optimise website journeys for higher engagement and conversion.
  • Design and implement A/B testing and data-driven optimisation strategies to continuously improve performance.
  • Develop and maintain dashboards with actionable insights on digital marketing effectiveness and optimisation strategies.
  • Translate complex data findings into actionable recommendations for stakeholders (including leadership).
Requirements
  • Experience as an Optimisation Strategist, Optimisation Manager, or Digital Marketing Analyst, with demonstrable experience driving strategic decision-making that impacts business growth.
  • Exposure to digital optimisation, web analytics, CRO/landing page optimisation & personalisation, and SEO.
  • A proven track record leading and executing complex data analysis projects.
  • Strong commercial acumen and stakeholder management skills, including the ability to lead conversations around priorities, impact, and resources with business stakeholders.
  • Knowledge of data analysis tools and platforms including Adobe Analytics, Adobe Target, Medallia, and basic SQL.
What We Offer

Match Digital offers a flexible working environment, private healthcare and private dental insurance, competitive pension, 26 days holiday (excluding bank holidays), car lease scheme, season ticket loan, and cycle to work schemes. We also offer the chance to develop your career with a global, multicultural team working on a fascinating customer experience transformation programme.

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