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Digital Marketing Strategist

2 months ago

Altrincham, Trafford, United Kingdom Focus 5 Recruitment Full time
Job Description

Digital Marketing Manager – Marketing Consultancy

Job Type: Part-time

Location: Cheshire – Hybrid working

Salary: £40,000 - £50,000 (dependant on experience) Full Time Equivalent

About the Role:

We are seeking a highly organized, data-driven, and passionate Digital Marketing Manager with wider digital marketing expertise to help our client generate and convert enquiries.

Key Responsibilities:

  • Develop a Digital Strategy that aligns with the client's overarching Sales & Marketing Strategy and targets.
  • Drive growth through expertly managing and optimizing CRM activities (through ActiveCampaign) as a priority, as well as optimizing the website (Wordpress) and the user experience, and implementing wider digital marketing activities (e.g. SEO, PPC, remarketing).
  • Analyze user behavior and refine and adapt accordingly to increase response/sales.
  • Manage required platform integrations (Zapier, Meet Alfred etc.) and proactively suggest any others that will streamline and enhance processes/sales.
  • Measure and report weekly on digital marketing activities against set KPIs and targets.

Requirements:

  • Minimum of 3-5 years B2B CRM/digital experience (ideally with knowledge of ActiveCampaign).
  • Results-oriented individual.
  • Proven track record in B2B CRM, automation, database management, email marketing, and digital marketing (SEO, PPC, remarketing etc.).
  • In-depth knowledge of Wordpress and website development.
  • Solid knowledge of analytics tools.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date knowledge of the latest trends and best practices in digital marketing and measurement.