Growth Marketing Director
1 month ago
Provide Leadership and Vision: Lead a team of 6 Growth Leads and a 40-member (and growing) growth marketing department, setting long-term goals and ensuring strategic alignment across all initiatives. Work closely with Growth Leads and other senior team members to position the department as an industry leader in innovative growth marketing solutions, driving client success.
Guide and Oversee Growth Marketing Strategies: Work with Growth Leads to shape high-impact strategies for client engagements, ensuring they align with both client objectives and company goals. Maintain accountability for the overall success of departmental strategies and performance.
Own Client Performance and Satisfaction: Hold ultimate responsibility for client satisfaction (NPS) and achieving key performance metrics (Client North Stars), ensuring that growth marketing services consistently exceed client expectations.
Ensure Consistent Service Delivery: Ensure that Phiture's growth pods operate efficiently and deliver consistent, high-quality growth marketing services across all clients.
Collaborate on Cross-Department Initiatives: Partner with departments such as business development, product, and analytics to foster innovation and drive the creation of holistic client solutions and new marketing service offerings.
Lead Innovation in Marketing Services: Spearhead the exploration and integration of new technologies, including automation, AI-driven marketing, and cutting-edge tools, to continuously improve and expand service offerings and improve client outcomes.
Client Engagement and High-Level Check-Ins: Regularly engage with key clients at a strategic level to ensure alignment on growth marketing initiatives and the achievement of North Star metrics.
**Requirements:**
Extensive Experience in Growth Marketing: 10+ years of experience in growth marketing across both agency and client-side roles, with a strong background in mobile and broader digital marketing.
Leading and scaling marketing team: You've built and scaled marketing teams, mentored growth marketers, and fostered a culture of collaboration, innovation, and results-oriented performance.
Client-Centric Mindset: Proven success in client-facing roles with a passion for building strong relationships. You have a deep understanding of marketing strategy, performance metrics, and data-driven decision-making.
Mobile Marketing Expertise: A deep understanding of full-funnel mobile marketing, including performance marketing, app store optimization (ASO), and other paid acquisition channels (Google, Meta, Apple Search Ads, programmatic, etc.), paired with expertise in lifecycle marketing and CRM strategies and a strong data-driven mindset.
Cross-Functional Collaboration: Proven ability to work closely with creative, data, and account management departments to drive holistic solutions for clients and ensure seamless service delivery across growth pods. Up-to-date with the latest industry trends, tools, automation, and AI-driven marketing solutions. You're excited to innovate and integrate new technologies into the growth marketing strategy while continuously developing new services.
Strong Business Acumen: You have extensive experience managing operational budgets within a marketing department, focusing on resource allocation, staffing, and P&L management. Your budget decisions align with strategic goals like revenue growth and long-term client success, ensuring efficient operations.
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