Digital Marketing Specialist

3 weeks ago


Reading, Reading, United Kingdom OpenSourced - Search & Selection Full time

Role Overview

The ideal candidate will be responsible for managing and optimizing Google PPC campaigns across the UK and Europe, enhancing brand awareness, increasing traffic, and boosting conversions through strategic paid advertising.

Key Responsibilities:

  • Manage and optimize Google PPC campaigns across 6 European countries, focusing on both Branded and Non-Branded campaigns.
  • Oversee Google Shopping Ads, ensuring product feeds are current and optimized to maximize conversions efficiently.
  • Analyse performance data to uncover trends, insights, and opportunities for campaign optimization.
  • Allocate and manage advertising budgets strategically to maximize ROI and sustain long-term growth in emerging markets.
  • Collaborate with Web and Marketing teams to develop compelling ad copy and targeted messaging that resonates with the audience.
  • Stay informed on industry trends and market research to recommend actionable strategies.
  • Work closely with the Web, Sales, and Amazon teams to ensure advertising strategies are aligned with overall sales objectives.

Requirements:

  • Bachelor's degree (2:1 or higher) in Marketing, Business, or a related field.
  • Proficiency in at least one European language (French, Spanish, Dutch, German, or Italian preferred).
  • A minimum of 2 years' experience in performance marketing, with a strong emphasis on Google Ads.
  • Experience with digital marketing measurement and tagging tools such as GA/GA4, Adobe, or GTM.
  • Solid understanding of digital marketing channels, including algorithms and attribution models.
  • Experience with social media advertising (TikTok and Meta) is a plus but not required.
  • Strong analytical skills with a proven track record in data-driven decision making.
  • A creative mindset with a passion for innovation in digital marketing.

What We Offer:

  • Competitive salary up to £32,000.
  • 20 days of annual leave, plus your birthday and bank holidays.
  • Stakeholder pension scheme.
  • Career development and progression opportunities.
  • Flexible working arrangements.
  • Time off/lieu credit system.
  • Generous friends and family discount scheme.
  • Free on-site parking, well-being program, on-site gym, ping pong facilities, and more.
  • Free monthly staff lunches, snacks, fruit, and beverages.


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