Social Media Strategist
2 weeks ago
We are seeking an experienced Social Media Specialist to lead the growth of our social media communities across multiple platforms, in alignment with our business objectives and driving significant global brand awareness.
Key Responsibilities- Develop and implement social media strategies that align with our growth objectives, with a focus on boosting brand awareness and driving traffic.
- Manage content planning, posting, and scheduling, ensuring our social media calendar remains dynamic and vibrant with consistent activity across all platforms.
- Collaborate in campaign planning to ensure all initiatives align with Kurt Geiger's brand ethos and objectives.
- Track and analyse social media performance, providing regular reports on KPIs such as engagement, reach, follower growth, and traffic.
- Experiment with new platform features, trends, and tools to keep our strategies fresh and ahead of the curve.
- Work hand-in-hand with our Senior Social Media Manager to amplify our campaigns and boost engagement.
- Collaborate with cross-functional teams, including design, marketing, and PR, to ensure cohesive messaging across campaigns, product launches, and events.
- Adapt content for each platform, ensuring messaging, visuals, and formats are optimized for audience and platform nuances.
- Create curated lists of influencers to support organic seeding campaigns, while managing send-outs, inventory, and samples.
- Bachelor's degree in marketing, communications, or a related field.
- Previous experience as a Social Media Specialist, preferably within the fashion industry.
- Results-driven, with sharp analytical skills—transforming data into actionable insights that power our campaign strategies.
- Proficiency in social media tools and analytics platforms like Dash Hudson, Tribe Dynamics, Iconosquare, Sprout Social, and Google Analytics.
- Excellent creative thinking and communication skills, with a talent for crafting on-brand messaging.
- Ability to manage diverse projects in a fast-paced environment.
- Strong crisis management skills, with a clear plan for handling social media challenges professionally.
We offer a competitive basic salary, pension and life assurance, enviable discounts, Retail Trust Wellbeing Support, and gym discounts. Our summer working hours accommodate a healthy work-life balance. We nurture a friendly environment for talent to thrive in, alongside a vibrant social community.
Kurt Geiger is a global footwear and accessories brand powered by kindness. We operate over 70 stand-alone stores nationwide, including our new flagship store on London Oxford street, and in over 400 stores globally. Our brand has global appeal and is distributed in hundreds of cities around the world.
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