Senior Marketing Automation Specialist
3 weeks ago
We are seeking a highly skilled Senior Marketing Automation Specialist to join our team at JAM IT Consultancy Ltd. As a key member of the marketing department, you will be responsible for managing our Marketing Automation platform (Adobe Marketo) and maintaining the marketing databases. You will also build and send targeted emails designed to deliver key messaging and content to nurture contacts through the marketing funnel.
About the Role
The ideal candidate will have experience with Enterprise-level Marketing Automation platforms and a proven track record in developing and nurturing leads sourced through marketing campaigns. You will be required to analyse campaign data to provide meaningful insights and run marketing campaigns, including digital. Excellent communication skills are essential, as you will need to articulate technical concepts in straightforward language.
Key Responsibilities
- Manage the company's Marketing Automation platform (Adobe Marketo)
- Maintain the marketing databases, uploading contacts from various sources, ensuring data is high-quality and up-to-date, and segmenting the databases effectively to optimise nurture programmes
- Build and send attractive, relevant, and engaging targeted emails designed to deliver key messaging and content to nurture contacts through the marketing funnel
- Update the marketing database and CRM as required
- Develop KPIs that provide meaningful analysis of performance
About the Salary
The salary for this position is estimated to be around £40,000 - £60,000 per annum, depending on experience. This figure is based on national averages for similar positions in the UK.
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