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Data and Analytics Manager
2 months ago
Cpl Life Sciences is seeking a highly skilled Data and Analytics Manager to join our team. As a key member of our organization, you will be responsible for providing strategic insights and recommendations to support business growth and decision-making.
Key Responsibilities- Work in partnership with the marketing team to provide clear recommendations, data, and insights to support priority brand customer journeys and strategy.
- Identify and quantify clear patient funnels and customer segments to maximize growth for the portfolio.
- Collaborate with the IS&E team to ensure the UK qualitative and quantitative primary market research needs for priority brands are developed to inform brand planning.
- Investigate and answer key business questions and work with IS&E to deliver analytics and insights to support the adaptation of brand strategies and tactics.
- Support capital allocation and ROI across the portfolio, marketing, and sales mix.
- Work with the CO and IS&E teams to coordinate the brand tracker requirements, ensuring they accurately reflect the target audience and priority brand needs.
- Ensure effective performance measurement and deliver regular assessments of portfolio performance to leadership.
- Work closely with Brand Managers to identify potential opportunities and risks with products and develop a mitigation strategy.
- Provide early communication of risks and opportunities to the Marketing director.
- Work in partnership with the brand team to identify, size, and prioritize growth opportunities across the 3-year operating period.
- Fluent in English (written and spoken).
- Strong MS Excel and PowerPoint skills.
- Extensive experience in managing secondary data and familiarity with pharma-applicable data.
- Experience with data visualization solutions and other advanced analytic/data science solutions.
- Expertise in customer/omni-channel analytics.
- Experience in commercial, strategy, consulting, and/or research/analytics experience.
- Experience with budget and resource allocation management.
- Healthcare and Pharmaceuticals experience highly preferred.
