Email Marketing Specialist
4 weeks ago
RAC is seeking a skilled Email Marketing Executive to join their Insight team on a permanent basis. This role will be delivered on a flexible hybrid model of working three days from home and two days at our office in Bristol.
The successful candidate will be responsible for driving the performance and efficiency of RAC's email marketing program, maintaining an effective workflow, and ensuring emails go out on time and to the highest standard. They will work closely with other teams across the Performance Marketing department, developing strong relationships and working processes.
The ideal candidate will have a minimum of 2-3 years of marketing experience, ideally gained in a fast-paced organisation, and a business or marketing qualification. They will possess excellent organisational skills, the ability to identify solutions to support growth, and the ability to negotiate and execute best outcomes.
The Email Marketing Executive will be responsible for managing a broad range of high-volume email campaigns, aligning with other teams to develop strong relationships and working processes, and working with the wider team to coordinate integrated campaigns to ensure consistent messaging across communications.
The successful candidate will also be responsible for supporting the Email Marketing Manager with real-time reporting to internal stakeholders on performance activity and optimisation to improve results over time.
In return, RAC offers a competitive salary, 25 days annual leave entitlement plus bank holidays, and a range of benefits including a FREE RAC Ultimate Complete Breakdown Service, option to join RAC's Group Personal Pension scheme, and access to Orange Savings.
The Email Marketing Executive will be an integral part of the RAC team, working collaboratively to deliver exceptional results and drive business growth.
Key Responsibilities:
- Manage a broad range of high-volume email campaigns
- Align with other teams across the Performance Marketing department
- Work with the wider team to coordinate integrated campaigns
- Support Email Marketing Manager with real-time reporting
- Keep up to date with the latest industry changes
Requirements:
- Minimum of 2-3 years of marketing experience
- Business or marketing qualification
- Excellent organisational skills
- Ability to identify solutions to support growth
- Competent use of Adobe Campaign, Litmus or other email marketing tools
- Knowledge of HTML, CSS, Javascript
- Basic knowledge of other performance marketing channels
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