Digital Marketing Manager

2 weeks ago

London, Greater London, United Kingdom Cancer Research UK Full time
Digital Marketing Manager Role

About the Role

We are seeking a Digital Marketing Manager to join our CancerTools team, responsible for leading a comprehensive digital marketing strategy across the life sciences industry.

This is a great opportunity for someone with solid digital marketing experience and a background in the life sciences to work with an organization where they can see the impact of their work.

Key Responsibilities

  • Manage targeted digital campaigns, implement SEO, web improvements, and email marketing campaigns, monitor PPC analytics and UX/UI performance against target KPIs, within timelines, while measuring ROI.
  • Establish success metrics/goals and measure/analyze performance of digital channels, develop messaging, execute launch deliverables, manage process & timelines.
  • Brief, monitor and manage agency partners, ensuring they are driving value and delivering best-in-class campaigns and content.
  • Ensure a pipeline of relevant content is being created, including digital/print collateral, case studies, blogs/articles, webinars, videos, infographics, etc.
  • Efficient usage and management of brand websites.
  • Manage and maintain brand integrity across all marketing initiatives and collateral.
  • Direct line management of 1 team member - Marketing and Communications Specialist, and supervisory role for social media specialist.
  • Significant experience managing digital channels as part of a wider marketing strategy and operations.
  • Proven experience in delivering campaigns across the full marketing channel mix in a relevant life sciences industry with strong digital marketing acumen.
  • Masters or PhD in a life science field preferred. Alternatively, life sciences graduate with direct experience of working in a similar role in the life sciences industry.
  • Experience in communication of specialist scientific messaging for research scientists.
  • Experience of line management/matrix management/coaching or mentoring.
  • Experience of marketing automation (Hubspot preferred), GA4 analytics, HTML, and WordPress sites.

About Us

As the world's largest independent cancer research charity, we conduct research into the prevention, diagnosis, and treatment of the disease.

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