
Local Marketing Manager
3 weeks ago
Job Description: Local Marketing Manager
The successful candidate will be responsible for developing and implementing localised marketing strategies to boost awareness, increase customer engagement, and drive sales for our 36 restaurants. This role requires a creative and analytical thinker who understands local market dynamics and can build strong relationships amongst our teams and within the local community.
Responsibilities- Develop and execute tailored marketing plans that resonate with the local audience, enhancing brand presence and customer loyalty.
- Provide our teams with the knowledge and tools to create local marketing plans for each Cosy Club to help them drive footfall.
- Hold quarterly local marketing workshops with our teams to drive knowledge and enthusiasm around local marketing.
- Oversee the printing portal from a local marketing perspective, creating editable templates which our teams can use to support sales-driving activities.
- Build relationships with local businesses, influencers, and community organizations to promote our restaurants and create partnerships that drive traffic.
- Plan and manage local promotions, events, and special campaigns to attract new customers and retain existing ones.
- Monitor and analyse local marketing performance, customer feedback, and sales data to assess effectiveness and adjust strategies as needed.
- Collaborate with the sales and reservation manager as well as our restaurant teams and the wider marketing team to ensure alignment on marketing efforts and brand messaging.
- Experience in marketing, preferably in the hospitality or restaurant industry.
- Proven track record of driving footfall and sales through effective marketing initiatives.
- Strong understanding of local marketing, social media, and community engagement strategies.
- Highly organised with strong project management skills and attention to detail.
- Creative mindset with the ability to think outside the box and develop innovative marketing solutions.
£40,000 - £50,000 per annum, depending on experience.
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