Club Marketing Strategist
2 weeks ago
About the Role
This is an exciting opportunity to work as a Club Partner Marketing Lead at Les Mills, where you will be responsible for improving customer lifetime value and engagement, and delivering world-class sales tools to internal teams.
Key Responsibilities:
- Support customer campaign strategies and collaborate with teams to identify opportunities to lift customer lifetime value and improve engagement through showcasing the value of Group Exercise.
- Evolving the Club marketing program to deliver our Marketing Studio promise by creating resources and assets to enable successful execution of onboarding and retention of club partners.
- Lead the Club/Release Event strategy to drive engagement with club partners and their members.
- Work closely with the Digital Platform Engagement Team on the product roadmap across Connect, Marketing Studio & Learning Studio.
Sales Tools Development & Enablement
We are seeking a highly motivated individual who can support enabling and unleashing our CX teams with regularly updated content, insights and sales tools that positively impact Club Growth & retention conversations.
Requirements:
- 3-5 years of marketing experience, preferably within a B2B space or with a focus on club customers in the fitness industry.
- Experience creating, project managing and implementing proven successful marketing campaigns.
- Experience working with and supporting sales teams.
- Customer-centric mindset focused on solving partners' business problems.
- Able to collaborate with digital, design, sales and product teams.
- Demonstrates strong listening, information gathering and skills for uncovering and defining deliverables, needs and outcomes.
- Energized by building strong relationships and customer-facing activity.
- Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational needs.
What We Offer
As a valued member of our team, you can expect a competitive salary of $80,000 - $110,000 per year, depending on your level of experience. Our company operates in a flexible and hybrid workplace with a mix of working in the office and at home. We're a Gold Supporter of the Pride Pledge organization, committed to providing a flexible, diverse and inclusive environment. We value togetherness, support, equity, and respect, and that begins with increasing diversity in our teams.
About Les Mills
We unlock and amplify that inner drive to achieve our goals. Today, our programs are in 20,000 gyms in over 100 countries, and our digital subscription service LES MILLS+ is expanding rapidly. Our mission is simple – to create a fitter planet.
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