Brand Strategy Leader

5 days ago


Berkshire, United Kingdom Michael Page Full time

**Job Opportunity:**

We are seeking an experienced Brand Strategy Leader to join our team at Michael Page. As a Brand Strategy Leader, you will be responsible for developing and executing comprehensive marketing strategies to strengthen brand identity and performance within the FMCG sector.

This is a unique opportunity to work with a leading FMCG brand, where you will have the chance to drive cross-functional relationships and lead market research efforts to uncover the viability of current and existing products.

Key Responsibilities:

  • Developing and implementing brand strategies and marketing plans
  • Collaborating with cross-functional teams to ensure brand consistency and a strong pipeline for innovation
  • Leading market research efforts to uncover the viability of current and existing products
  • Overseeing the creation of creative marketing materials that align with brand strategy
  • Managing new product development projects & relaunches on the market

Requirements:

  • Proven experience in brand management within the FMCG sector
  • Demonstrated ability in developing and implementing marketing strategies
  • Strong leadership skills and excellent examples of driving cross functional relationships
  • Hands-on examples of innovation management and working on packaging projects
  • The ability to deal with ambiguity

Salary:** £80,000 - £100,000 per annum, depending on experience.



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