Data Analyst
4 weeks ago
We are seeking a skilled Data Analyst to join our team in Policy and Projects. As a Data Analyst, you will be responsible for evaluating and analyzing key campaigns and activities across the Sparks programme. You will measure the performance of initiatives such as CRM and offer campaigns, as well as larger strategic proposition projects. You will champion best practice in the use of data in campaign planning, design and customer experience.
Key responsibilities include:
- Analysis of Direct Mail as well as ad-hoc personalised offer activity including test and learn, and long term DM strategy.
- Working with Data Science on analytical/evaluation requests to help optimise targeting.
- Presentation of monthly/quarterly evaluation and analysis packs to stakeholders.
- Development and enhancement of Connect reporting through Power BI, automation of any regular business as usual reporting to allow prioritisation of other evaluation and analysis.
We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.
As part of the team, you will be working alongside a group of analysts responsible for the evaluation and analysis of key campaigns and activities across the Sparks programme. You will be measuring the performance of initiatives such as CRM and offer campaigns, as well as larger strategic proposition projects. Championing best practice in the use of data in campaign planning, design and customer experience.
Competitive holiday entitlement with the potential to buy extra holiday days. Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business. A generous Defined Contribution Pension Scheme and Life Assurance. A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills. Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing. Industry-leading parental, adoption and neonatal policies, providing support and flexibility for your family. Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
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