Market Intelligence Analyst

3 weeks ago


Liverpool, Liverpool, United Kingdom The Very Group Full time

About the role

Key Responsibilities:

  • Maintain reporting on existing campaign activity and work with relevant teams to ensure data inputs are made into the appropriate systems to feed this process.
  • Analyse and provide recommendations to optimise value and marketing spend ROI through the targeting, offer and contact strategy of CRM & FS Marketing activity.
  • Support in the design & execution of segment level customer strategies that drive value growth.
  • Define 'Test & Control' methodology for tests that ensures results can be measured accurately and confidently to inform future strategy decisions.
  • Support with the development of one Programmatic CRM solution which incorporates all CRM activity into one optimised and measurable programme.
  • Work with Data Science to utilise advanced analytical tools, e.g. segmentation, modelling, AI and machine learning to drive improved campaign and strategy performance.
  • Support the delivery of Omni-channel messaging strategies using data to determine who, when, how and what communications are sent to individual customers.
  • Manage effective working relationships with key stakeholders across Customer Comms, FS Marketing, Finance & Data Intelligence.
  • Collaborate with Campaign Selections and Marketing teams to ensure campaign processes are effective and automated when possible.

About you:

  • Strong numerical and analytical skills and with the ability to spot trends and opportunities in data to provide recommendations.
  • Ability to translate complex data into simple and concise formats that can be shared with colleagues across a wide range of disciplines and levels of seniority.
  • A level of understanding of how advanced analytical tools, e.g. segmentation, modelling, AI and machine learning can be utilised within strategies to drive improved performance.
  • Highly organised with a strong attention to detail and able to work under pressure to tight deadlines.
  • Experience in extracting and manipulating data in either SAS or SQL.

Benefits:

  • Flexible, hybrid working model
  • Inclusive culture and environment
  • £1,000 flexible benefits allowance to suit your needs
  • 30 days holiday + bank holidays
  • Udemy learning access
  • Bonus potential (performance and business-related)
  • Up to 25% discount on Very.co.uk
  • Matched pension up to 6%


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