Market Intelligence Analyst
3 weeks ago
About the role
Key Responsibilities:
- Maintain reporting on existing campaign activity and work with relevant teams to ensure data inputs are made into the appropriate systems to feed this process.
- Analyse and provide recommendations to optimise value and marketing spend ROI through the targeting, offer and contact strategy of CRM & FS Marketing activity.
- Support in the design & execution of segment level customer strategies that drive value growth.
- Define 'Test & Control' methodology for tests that ensures results can be measured accurately and confidently to inform future strategy decisions.
- Support with the development of one Programmatic CRM solution which incorporates all CRM activity into one optimised and measurable programme.
- Work with Data Science to utilise advanced analytical tools, e.g. segmentation, modelling, AI and machine learning to drive improved campaign and strategy performance.
- Support the delivery of Omni-channel messaging strategies using data to determine who, when, how and what communications are sent to individual customers.
- Manage effective working relationships with key stakeholders across Customer Comms, FS Marketing, Finance & Data Intelligence.
- Collaborate with Campaign Selections and Marketing teams to ensure campaign processes are effective and automated when possible.
About you:
- Strong numerical and analytical skills and with the ability to spot trends and opportunities in data to provide recommendations.
- Ability to translate complex data into simple and concise formats that can be shared with colleagues across a wide range of disciplines and levels of seniority.
- A level of understanding of how advanced analytical tools, e.g. segmentation, modelling, AI and machine learning can be utilised within strategies to drive improved performance.
- Highly organised with a strong attention to detail and able to work under pressure to tight deadlines.
- Experience in extracting and manipulating data in either SAS or SQL.
Benefits:
- Flexible, hybrid working model
- Inclusive culture and environment
- £1,000 flexible benefits allowance to suit your needs
- 30 days holiday + bank holidays
- Udemy learning access
- Bonus potential (performance and business-related)
- Up to 25% discount on Very.co.uk
- Matched pension up to 6%
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