Marketing and Communications Specialist

4 weeks ago

Biggleswade, Central Bedfordshire, United Kingdom Talent Guardian Full time
Marketing & PR Executive

Talent Guardian is excited to partner with an innovative brand seeking a Marketing & PR Executive to join their vibrant team.

Key Responsibilities:
  • Marketing Calendar Management: Develop and implement a marketing calendar in sync with product launches, retailer collaborations, and seasonal promotions.
  • Marketing Planning: Partner with retailers to create and execute standout marketing plans for product launches and seasonal activities, while negotiating the best marketing opportunities across digital campaigns, in-store displays, and social media.
  • Marketing Support: Support independent retailers and Brand Ambassadors, managing marketing queries, distributing creative assets, and taking full ownership of a bi-monthly retailer newsletter.
  • Digital Asset Creation: Create bespoke digital assets for retailers using Photoshop, InDesign, and Canva—think eye-catching web banners, social posts, and brand pages.
  • Marketing Performance Tracking: Track marketing performance and collaborate with the team to produce monthly marketing reports that inform strategy and drive growth.
  • PR Support: Assist the PR team with media monitoring and distributing content to key press contacts.
  • Copywriting: Craft compelling copy across blogs, websites, and press releases, ensuring all messaging aligns with brand tone and strategy.
  • Internal Communications: Enhance internal communications, from creating engaging internal newsletters to planning exciting company events like quarterly socials.
  • Event Management: Support trade and consumer show management, handling logistics and organisation for these key industry events.
  • Budget Management: Oversee budget management, ensuring all marketing initiatives are executed effectively and efficiently.
Requirements:
  • Experience: At least 2 years of experience in a Marketing and/or PR role, ideally in retail or B2C environments.
  • Skills: Proficiency in Graphic Design, including InDesign, Photoshop, and Canva. Excellent copywriting skills and a natural communicator with strong organisational abilities.
  • Analytical Skills: Analytical and commercially savvy, with a talent for managing budgets.
  • Attitude: A passionate and committed attitude, eager to grow and develop in a collaborative team environment.
  • Confidence: Confidence on camera to support the brand's expansion on TikTok.

This is an exciting opportunity for a Marketing & PR Executive to join a dynamic team and make a real impact. If you're passionate about shaping exciting marketing strategies, love the fast-paced world of PR, and have a flair for design, this could be your dream role.

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