Digital Marketing Specialist

4 weeks ago


Droitwich, Worcestershire, United Kingdom In Technology Group Limited Full time

Job Title: Digital Marketing Executive

Location: Worcestershire (onsite then hybrid)

Salary: £30,000 - £40,000

We are seeking a Digital Marketing Executive to assist with the development of a market-leading web portal product to enhance our enterprise offerings and fuel the next phase of growth. We need a motivated individual to elevate this project, driving customer acquisition and engagement.

Key Responsibilities:

  • Develop and execute digital marketing strategies, including social media advertising, email marketing, display ads, SEO, SEM, and PPC campaigns.
  • Build and manage a consistent brand presence across multiple social media platforms.
  • Plan, execute, and monitor marketing campaign budgets.
  • Design and implement campaigns to boost engagement with our online pricing tool.
  • Track and analyze key performance metrics such as website traffic, audience engagement, bounce rate, and ROI, providing actionable insights to support business growth.
  • Oversee the website's development, ensuring it aligns with the company's strategic goals.

Key Skills and Qualifications:

  • 3+ years of experience in a similar role, specializing in Digital Marketing within a marketing team.
  • Strong knowledge of best practices across key social media platforms.
  • Excellent copywriting and editing skills tailored to different platforms.
  • Ability to create original content, with graphic design and videography skills being a plus.
  • Experience in a Business-to-Business (B2B) environment.

This role will be onsite for the initial learning period and then hybrid working can be introduced if required.



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