Digital Marketing Specialist

4 weeks ago

West Yorkshire, United Kingdom The Candidate Ltd Full time
PPC Manager Job Description

We are seeking a highly skilled PPC Manager to join our digital marketing team at The Candidate Ltd. As a PPC Manager, you will be responsible for developing and implementing effective paid search advertising campaigns to drive targeted traffic to our clients' online stores and increase sales.

Key Responsibilities:
  • Campaign Creation and Management: Develop and implement effective PPC campaigns across various search engines and platforms.
  • Keyword Research: Identify relevant keywords and phrases to target potential customers.
  • Ad Copy Writing: Craft compelling ad copy that attracts clicks and drives conversions.
  • Bid Management: Set and adjust bids to maximize return on investment (ROI).
  • Budget Allocation: Allocate budget effectively across different campaigns and keywords.
  • Tracking and Analysis: Monitor campaign performance, analyze data, and make data-driven optimizations.
  • A/B Testing: Experiment with different ad variations to identify the most effective elements.
  • Staying Updated: Keep up with the latest trends and best practices in PPC advertising.

In this role, you will play a crucial part in driving online sales and generating revenue for our clients by effectively leveraging paid search advertising. If you have a passion for digital marketing and a keen eye for detail, we encourage you to apply for this exciting opportunity.

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