Brand and Marketing Specialist
10 hours ago
About JAKKS Pacific UK
We are a world leading designer, manufacturer and marketer of toys and fancy-dress costumes based in beautiful Bracknell. Our mission is to create toys and costumes that delight and transform the lives of children.
Main ResponsibilitiesThis exciting role will work within our busy marketing department, liaising with US and international colleagues, to develop and manage creative and commercial marketing initiatives across EMEA for the Disney portfolio.
Key Duties- Manage key brands and budgets across the Disney portfolio (£45,000 - £55,000 per annum)
- Work closely with US brand and marketing teams to provide regional insight and feedback for product development and marketing strategy
- Drive localisation and execution of global marketing and media plans for the EMEA region
- Present product lines and marketing plans to both internal and external stakeholders
- Manage and report on regional marketing budget and activations
- Liaise with US Marketing teams to disseminate updates on product lines including decks, line plans and marketing plans
- Assist with PR, Influencer and Media Agencies, briefing and budget allocation. Monitor campaign results, taking corrective action if necessary
- Manage execution of communications plans, press events, showroom and exhibition set up
- Provide marketing support to other direct and distributor markets in the EMEA region as needed
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