Brand Marketing Manager

1 month ago

Bristol, Bristol, United Kingdom Imperial Brands Full time
About the Role

We are seeking a talented Brand Marketing Manager to lead the creation and localization of global category brand and digital toolkits. As a key member of our team, you will ensure that global brand developments align with market needs, consumer preferences, trends, and insights.

Key Responsibilities
  • Manage relationships with specific agencies to optimize performance
  • Monitor and report on brand and competitor execution across defined markets and categories
  • Provide category support and functional expertise to clusters and markets during the development of launch plans
  • Collaborate with Corporate Legal Affairs, Group Science, and I&I functions to understand the regulatory and competitive landscape of each market
  • Demonstrate experience in managing global brand and digital toolkit creation and localization processes
Requirements
  • Strong understanding of market analysis, consumer insights, and trends
  • Proven ability to lead projects of varying scope and complexity, with a focus on continuous improvement
  • In-depth knowledge of legislative and regulatory requirements relevant to the industry
About Us

At Imperial Brands, we are committed to creating and maintaining an environment that celebrates and respects difference. We offer a comprehensive compensation package with salary, bonus scheme, and many extras, including a great pension scheme, generous holiday entitlement, and hybrid/flexible working opportunities. Join us in building a healthier future for moments of relaxation and pleasure for our consumers.

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