Brand Manager, Northern Europe
3 weeks ago
Job Overview
The Brand Manager, Northern Europe will be primarily responsible for supporting the development and implementation of brand strategy and tactics across the UK, Ireland, and Nordic countries.
This role will involve working closely with cross-functional and country leads to plan, develop, and deliver excellent and timely content, materials, and programs in line with brand strategy.
The Brand Manager will work in close collaboration with Country Managers, Marketing Managers, National Sales Managers, Medical Managers, Field teams, and Finance teams.
The position is based in the London office or remotely from the UK.
Key Responsibilities
- Support the development of brand strategy and lead identified key tactical initiatives and materials from design to implementation.
- Work in close collaboration with commercial and medical teams to ensure tactics are relevant and in line with brand strategy.
- Ensure all materials and activities are compliant, timely, and high quality, collaborating with medical and compliance teams and using approval systems effectively.
- Monitor the implementation of the tactical plan and report progress to the Sr. Marketing Manager.
- Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork.
- Support and comply with the company's policies and procedures.
- Act with an inclusion mindset and model these behaviors for the organization.
- Communicate clearly, concisely, and motivatingly, with the ability to appreciate and adapt to cultural differences.
- Be creative, with a desire and ability to explore new ways of doing things, ideally with experience in implementing novel ideas.
- Have a good understanding of the principles of marketing strategy from situational analysis to tactical planning, with the ability to articulate marketing priorities and the role of marketing within the organization.
- Understand the different marketing channels, the role of digital, advertising, and promotion within the marketing mix.
- Be able to plan, manage, implement, and review marketing projects, with strong prioritization and time management skills.
- Have analytical skills, with the ability to interpret complex data (both scientific and commercial) and draw conclusions to support marketing plans and activity.
- Be a resourceful team player, a self-motivated problem solver who enjoys being part of a small and fast-paced team.
Requirements
- Bachelor's Degree
- 5+ years' commercial experience within the healthcare sector, ideally within a commercial role within the UK or EU
- Experience of brand planning cycles within pharmaceutical or medical device businesses, collaborating with commercial field teams and cross-functional therapy area teams, working with and building relationships with HCPs and other external stakeholders
- Working knowledge of relevant codes of practice
- Knowledge of market structure and landscape within the UK and Nordics countries, knowledge of Ireland a bonus
- Experience in working with creative agencies and other external partners to support business goals
- Proficient in Microsoft Office programs
- Strong team working skills within a matrix organization
- Ability to work independently and manage multiple timelines
- Strong attention to detail, quality-oriented with the ability to see the big picture
- Excellent verbal, written, and interpersonal communication skills
- Highly organized and self-motivated
- Strong stakeholder management and relationship-building skills
- Knowledge of any of the Scandinavian languages would be desirable
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