Digital Marketing Manager

3 weeks ago


Telford, Telford and Wrekin, United Kingdom Different Dog Full time
Job Title: Automotive Social Media Executive

We are seeking a highly creative and experienced social media manager to join our team at Different Dog. As a dog person with a deep understanding of social media strategy, you will be responsible for creating high-quality content that showcases our brand's unique story.

Different Dog was founded to change dogs' lives with real food. Our subscription-based business delivers hand-cooked food made with fresh, quality ingredients to your dog; no one else is making dog food like us (in the UK, at least). With a nutrition score of 96% on respected comparison site allaboutdogfood.co.uk and countless 5-star Trustpilot reviews, we're proud of the impact our food has had on the wellbeing of our customers' dogs.

About Us

We are a team of passionate dog owners who believe that nutrition matters, and that a diet of only processed food is not the way to health and happiness. We're looking for someone who shares our values and can help us tell our story through compelling social media content.

Key Responsibilities:
  • Create a comprehensive growth strategy across social media channels including Instagram, Facebook, and TikTok
  • Ideate, shoot, and edit premium video content for both organic and paid media, incorporating a combination of storytelling and scroll-stopping visuals/hooks
  • Work with our Influencer and Partnership teams to help build a strong community of organic ambassadors who truly love the brand
  • Collaborate with our graphic designer to create on-brand social graphics
  • Encourage engagement through creative copywriting, creating an environment where followers feel compelled to join the conversation
  • Liaise with the wider team to drive seasonal content themes
  • Occasional content creation at industry and community events
  • Stay in touch with community management to ensure you understand what is driving conversation with our customers and customers-to-be
  • Monitor analytics and performance and apply findings to escalate growth and create content with viral potential
Requirements:
  • Creative to the core
  • Experienced in social strategy and a strong understanding of what takes content from good to incredible
  • Experience in a high-growth company is preferred
  • Passionate about creating social content, with focus on videography and social edits
  • Confident in directing and filming content in a busy work environment
  • Quickly recognize and stay up to date with trends within the industry
  • Able to think on your feet and problem-solve while filming (even the best-trained dogs can be little scamps on shoots)
  • Fantastic eye for detail and awareness of the environment when filming
  • An interest in building relationships – this role requires shooting with our founders, chefs, etc.
  • Able to manage your own schedule and work independently, as well as part of the wider marketing team
  • Happily willing to potentially star in content themselves
  • A passion for dogs is essential
  • Due to the location of our offices, a driver's license is very helpful
What We Offer:
  • Good holiday allowance with an additional day off on your birthday
  • Company events
  • Company pension
  • On-site parking
  • Wellness program
  • Lots of office dogs to cuddle

Salary: £50,000 - £60,000 per annum, depending on experience.



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