Senior Performance Marketing Manager at Techonik Ltd.

4 weeks ago

London, Greater London, United Kingdom Techonik Ltd. Full time

About Techonik Ltd.

Techonik Ltd. is a leading e-commerce company in the fashion industry, committed to delivering innovative designs and exceptional customer experiences. With a strong presence in the US and UK markets, we are seeking a skilled Senior Performance Marketing Manager to drive our digital marketing initiatives.

The Role

We are looking for a strategic Senior Performance Marketing Manager to develop and execute comprehensive performance marketing strategies across key digital channels. This role is crucial in accelerating our growth in the direct-to-consumer (DTC) e-commerce space, with a focus on the US and UK markets.

Responsibilities

  • Strategy Development: Develop and execute comprehensive performance marketing strategies across Meta (Facebook, Instagram), Snapchat, Google Ads, Pinterest, and TikTok, with a focus on maximizing ROI and driving customer acquisition in the US and UK markets.
  • Growth Opportunities: Identify and explore new growth opportunities within existing and emerging platforms. Analyze market trends and consumer behavior to uncover potential areas for expansion and innovation in paid media efforts.
  • Creative Analysis: Collaborate with the Creative team to analyze the effectiveness of ad creatives. Provide data-driven feedback to optimize creative assets, ensuring that they resonate with target audiences and enhance campaign performance.
  • Team Leadership: Lead, mentor, and develop a team of two Performance Marketing Specialists, fostering a collaborative and results-driven environment. Ensure the team meets and exceeds performance goals.
  • Campaign Management: Oversee the planning, execution, and optimization of all paid media campaigns across multiple channels, ensuring alignment with Techonik Ltd.'s brand objectives and global marketing strategy.
  • Budget Management: Manage and allocate the performance marketing budget effectively, ensuring optimal spending across channels to achieve business objectives. Monitor and report on budget pacing and campaign performance regularly.
  • Data-Driven Insights: Utilize analytics tools to track and analyze campaign performance, generate insights, and adjust strategies to improve key performance indicators (KPIs) such as cost-per-acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (LTV).
  • Market Research & Trends: Stay abreast of industry trends, competitor activities, and emerging platforms to ensure Techonik Ltd. remains at the forefront of digital marketing innovation. Apply market insights to inform campaign strategy and execution.

What We Offer

  • Competitive Salary: £48,000 – £65,000 per annum
  • Discounted Products: 50% discount on all Techonik Ltd. and Bo+Tee products
  • Flexible Work Environment: An extra day off for your birthday and cycle to work scheme
  • Professional Development: Learning and development opportunities and company pension

Techonik Ltd. is an equal opportunities employer and welcomes applications from all suitably qualified candidates, regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation.

Key Skills and Requirements:

  • Experience: Minimum of 8 years of experience in performance marketing, with at least 5 years focused on DTC e-commerce, preferably within the fashion industry. Prior experience managing a team is essential.
  • Technical Expertise: In-depth knowledge and hands-on experience with key digital marketing platforms including Meta (Facebook, Instagram), Snapchat, Google Ads, Pinterest, and TikTok.
  • Leadership Skills: Proven ability to lead, motivate, and develop a team. Strong interpersonal skills with the ability to collaborate effectively across departments.
  • Analytical Skills: Strong proficiency in analytics and reporting tools (e.g., Google Analytics, Meta Ads Manager, etc.). Ability to interpret complex data sets and translate insights into actionable strategies.

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