Cruise Commercial Specialist

4 weeks ago

Sunderland, Sunderland, United Kingdom Hays Travel Full time

Job Description

Role Summary

The Cruise Commercial role is a key position within Hays Travel, responsible for developing and maintaining relationships with suppliers to increase sales levels and identify new product opportunities. This involves negotiating commercial terms with suppliers, identifying product suitable for marketing, and working with the sales and marketing teams to put the resulting product to market.

Key Responsibilities

Commercial

  • Negotiate commercial terms with suppliers to ensure guaranteed overrides, targeted overrides, marketing funds, tactical offers/exclusives, and staff incentives are negotiated and communicated where appropriate.
  • Maximise overall sales throughout the group by identifying product suitable for marketing with the support of suppliers.
  • Meet with suppliers to build and maintain supplier relationships.
  • Hold weekly market trend discussions with suppliers and effectively communicate market position to line manager in preparation for weekly trading meetings.
  • Support relationship management with the Sales, Product, and Marketing departments to ensure funding opportunities from suppliers are maximised in order for personal and department KPIs to be achieved.
  • Raise sponsorship funds from suppliers for Hays and Independence Group Conferences.
  • Deal with branch queries for suppliers such as commission, price matches, errors, and general queries and use problem-solving skills to bring to resolution.
  • Continual review of all internal processes and procedures, ensuring agreed departmental processes and procedure documents are maintained.
  • Gain a full understanding of the different trading divisions within the group and their working practices.
  • Schedule and complete one-to-one sessions and appraisals for direct reports in line with company policy. Provide necessary feedback to manager.
  • Support the management of the day-to-day operation of the department.
  • Providing exceptional customer service at all times.
  • Willingness to participate in and deliver training appropriate to own development.
  • Effectively perform administrative duties.
  • Participate in ad-hoc duties or prepare ad-hoc information where required.

Product

  • Maximise overall sales throughout the group by identifying product suitable for marketing with the support of suppliers.
  • Responsible for the sourcing and pricing of cruise product from a Hays Tour Operating perspective. This product will be used in marketing mediums including but not limited to:
    • Brochures
    • WOW offers for Facebook
    • POS
    • Social Media
    • Online Campaigns Travelzoo/Holiday Pirates
    • Direct Mailers
    • E-shots
    • Website
    • Press
    • Billboards
    • Radio
    • TV
  • This includes the sourcing of up to date and relevant imagery to be used in all mediums.
  • Maintain the Hays Cruise website and use Google Analytics and reporting systems to understand what is working well.
  • Support and assist the Sales and Support teams with queries on marketed product and general supplier questions.
  • Familiarisation of internal and external land and airline suppliers to gain an understanding of their strongest campaigns or offers to ensure the best product is selected.
  • Completion of competitor analysis to understand where we have the strongest HTOL offers and to identify product gaps, feeding back findings to the Cruise Commercial Manager.
  • Following Marketing and Creative request procedures to ensure exposure of product.
  • Production of Facebook offers for Long Haul.
  • Sourcing specific offers for any cruise Mailers/WOW offers/Social.
  • Completing Booking Audits on a daily basis to report on how many bookings are going through HTOL and other cruise competitors.
  • Any additional ad-hoc duties.

Technical Skills Required

  • IT software packages including Microsoft Office and Outlook as well as in-house systems and reporting tools.
  • File management skills.
  • Web navigation skills.
  • E-mail management skills.

Qualifications/Experience Required

  • Previous travel industry experience ideally within a commercial role.
  • Excellent travel product knowledge.

Competencies Required

  • Excellent communication, persuasive negotiation, and influencing skills.
  • Highly motivated, confident, and committed.
  • Upbeat, enthusiastic, and positive attitude with a commitment to contribute to the growth of the business.
  • Strong stakeholder engagement skills.
  • Relationship management.
  • Exceptional interpersonal and teamwork skills.
  • A real passion for delivering consistent, exceptional customer service.
  • Results-focused.
  • Strong commercial skills and awareness.
  • Well-organised and able to manage a range of responsibilities, prioritising tasks as required.
  • Excellent verbal and written communication skills and ability to liaise with all levels of staff from branch level to Director.
  • Excellent knowledge of the travel industry.
  • Ability to work towards individual and team sales targets.
  • Good accuracy and numerical skills.

General

  • To undertake any other duties that may fall into the job criteria.
  • To conform with all company policies and procedures including Health and Safety.
  • To treat all employees, customers, and suppliers with dignity and respect.
  • This job description is not intended as an exhaustive list of all duties and responsibilities of the post but simply reflects the key areas involved.

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