CRM Operations Manager

4 weeks ago

London, Greater London, United Kingdom GIMO Full time

The Role:

As a CRM Operations Manager at GIMO, you will play a pivotal role in driving customer engagement and optimizing promotional efforts in the dynamic world of iGaming. Your mission will be to craft and execute compelling customer journeys, ensuring a seamless and engaging experience for our players.

Duties and Responsibilities:

  • Collaborate with cross-functional teams to maintain and enhance the Promotional Calendar for the French sport betting operation, ensuring timely and impactful campaign execution.
  • Design and orchestrate diverse customer journeys that resonate with our player base.
  • Oversee the end-to-end execution of CRM campaigns, using the marketing automation tool, including segmenting customers and setting up on-site and off-site promotions.
  • Monitor and analyze key CRM metrics, including deliverability, open and click rates, and campaign performance.
  • Conduct thorough market and competitor research to tailor retention plans to the local market's nuances, identifying innovative campaign opportunities to drive sustained player loyalty.

Person Specifications:

  • Strong French/English communication skills are a must.
  • Strong sports knowledge.
  • Previous similar role, thus strong experience of the French Sport Betting ecosystem.
  • Experience working with Optimove is a bonus.
  • Proficiency in HTML/CSS is advantageous.
  • Well-organized and analytical, paying close attention to details and approaching tasks systematically.
  • Driven by results and objectives, enthusiastic about learning and growth.
  • Motivated team player with the ability to take initiative and work independently.

GIMO Benefits:

Our generous benefits package, applicable to UK-based employees, includes but is not limited to:

  • Pension
  • Health Insurance
  • Perk box
  • Employee Wellbeing
  • Learning and Development
  • Staff social engagement activities
  • Hybrid working – 2 days at the office
  • Working from abroad – up to 4 weeks in a year

More benefits are available and will be discussed once successful.

GIMO is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage and civil partnerships.

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