Retail Activation Coordinator

3 weeks ago


London, Greater London, United Kingdom The Advocate Group Full time

About the Opportunity:

The Advocate Group is partnering with a global FMCG business to find a skilled Retail Activation Coordinator with experience in retail marketing and activation.

Key Responsibilities:

  • Coordinate and deliver activations in the grocery channel to drive growth and brand awareness.
  • Partner with customers to enhance brand value and performance.
  • Collaborate with marketing and sales teams on partnerships and activations.
  • Support the activation calendar around key brand moments.
  • Manage innovation launch plans in Grocery.
  • Monitor KPIs, optimize campaigns, and ensure clear ROI.
  • Collect activation insights and report to the Insights & Reporting Manager.
  • Research and share competitor insights and best practices.
  • Contribute to brand planning and strategy to drive growth.

Requirements:

  • You should have experience in Customer/Trade/Shopper Marketing within an FMCG environment.
  • A strong understanding of the UK retail landscape is essential.
  • Demonstrable experience of planning and delivering activations in various customers is required.
  • Strong project management skills are necessary to coordinate multiple projects simultaneously.
  • The ability to understand and utilize category insights to inform activation plans is crucial.
  • A passion for the world of spirits and a desire to make a meaningful contribution are highly valued.

We estimate that the salary for this role will be around £45,000 - £60,000 per year, depending on experience.



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