Retail Activation Coordinator
3 weeks ago
About the Opportunity:
The Advocate Group is partnering with a global FMCG business to find a skilled Retail Activation Coordinator with experience in retail marketing and activation.
Key Responsibilities:
- Coordinate and deliver activations in the grocery channel to drive growth and brand awareness.
- Partner with customers to enhance brand value and performance.
- Collaborate with marketing and sales teams on partnerships and activations.
- Support the activation calendar around key brand moments.
- Manage innovation launch plans in Grocery.
- Monitor KPIs, optimize campaigns, and ensure clear ROI.
- Collect activation insights and report to the Insights & Reporting Manager.
- Research and share competitor insights and best practices.
- Contribute to brand planning and strategy to drive growth.
Requirements:
- You should have experience in Customer/Trade/Shopper Marketing within an FMCG environment.
- A strong understanding of the UK retail landscape is essential.
- Demonstrable experience of planning and delivering activations in various customers is required.
- Strong project management skills are necessary to coordinate multiple projects simultaneously.
- The ability to understand and utilize category insights to inform activation plans is crucial.
- A passion for the world of spirits and a desire to make a meaningful contribution are highly valued.
We estimate that the salary for this role will be around £45,000 - £60,000 per year, depending on experience.
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