Digital Communications Specialist

6 days ago


Glasgow, Glasgow City, United Kingdom CV-Library Full time
Digital Marketing and Communications Role

We are looking for a skilled Marketing and Communications Co-ordinator to join our team at CV-Library.

Main Job Responsibilities
  • Branding and Digital Strategy
    • Develop and implement comprehensive digital marketing strategies, aligned with business objectives.
    • Ensure consistent branding across all digital channels, including social media, websites, and email communications.
    • Collaborate with the website development team to create, update, and optimise website content for all areas of the business.
  • Content Creation and Management
    • Create and manage digital and print marketing materials, including brochures, business cards, event stands, and presentations tailored to specific audiences.
    • Write engaging blog posts covering topics such as services, industry trends, and sustainability efforts.
    • Work closely with a film production company to create compelling promotional content.
  • Digital Campaigns and Social Media
    • Manage social media platforms, scheduling posts, creating content, and analysing performance metrics.
    • Manage internal communication channels, designing surveys, and sharing company news.
    • Oversee digital campaigns, including email marketing for events, conferences, and follow-ups from inquiries.
  • Event Organisation and Coordination
    • Organise company participation in events, ensuring optimal brand exposure.
    • Plan and execute employee and charity events to foster internal engagement and community goodwill.
  • Sustainability and ESG Initiatives
    • Communicate the company's journey toward achieving net zero and Environmental, Social, and Governance (ESG) initiatives.
    • Coordinate branding and messaging for business involvement with the UN Global Compact, ensuring alignment with sustainability goals.
  • Customer and Community Outreach
    • Work closely with the Account Manager to develop strategies to retain and expand the customer base.
    • Respond to website inquiries promptly and professionally.
  • Market Research and Analysis
    • Conduct market research to identify trends, customer preferences, and competitive analysis.
  • Policy Development and Collaboration
    • Partner with senior leadership to align marketing campaigns with overarching business goals.
    • Assist in policy development, including crafting and refining internal documents.
Job Requirements and Benefits
  • Exceptional organisational and multitasking abilities to manage diverse projects and deadlines.
  • Strong communication skills, including copywriting, email communication, and content creation.
  • Proficiency in digital marketing tools and platforms, including social media management and SEO.
  • Creative flair with an eye for design, ensuring all branding materials meet high-quality standards.
Job Details

Job Title: Marketing and Communications Co-ordinator

Company: CV-Library

Location: Glasgow, Lanarkshire

Estimated Salary: £42,000 per annum



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