Digital Marketing Strategist
17 hours ago
Join New Era Cap as an Ecommerce & Digital Marketing Executive and take on a challenging role that will drive commerciality across seasonal brand priorities and key product launches.
Key Responsibilities:- Create engaging end-to-end online brand campaigns to drive commerciality across seasonal brand priorities and key product launches.
- Work collaboratively with the digital teams to achieve an aligned web and email content strategy.
- Responsible for all aspects of the web marketing process, including ideation, briefing, calendar planning, approvals, targeting, growth, and deployment.
- Oversee all aspects of the email marketing strategy.
- Closely monitor and report on weekly and monthly performance and KPIs.
- Work with the regional translation teams to ensure copy is translated and content is relevant to the specific regions.
- Work with the DTC team to align on the buy and execution plans throughout each season.
- Own and maintain the ecommerce marketing calendar and drive execution with all relevant parties and relevant channels.
- Oversee copywriting process for email and homepage.
- Identify innovative digital engagement opportunities and partnerships that will add value to the business.
- Work closely with the Performance Marketing Manager to ensure the digital paid agency is tracking to KPIs and is following the appropriate content and promotional plans.
- Analyse and gather insight on competitor activity and keep abreast of the latest Ecom-related marketing trends.
- At least 3+ years of digital marketing experience at management level.
- Proven track record of working at strategic level to develop and execute innovative digital marketing programs designed to drive performance against KPIs.
- Strong analytical skills with data-driven approach; analytical thinker with a depth of knowledge in managing audience segmentation, insights development, and performance metrics.
- Proven experience with Klaviyo is essential.
- Experience with FigJam or similar project management tool would be beneficial.
- Must have excellent communication skills, both written and verbal.
- Essential experience using Adobe Photoshop, GA.
- Ability to travel abroad for certain business-related meetings.
- Degree qualified, preferably in a digital marketing-based subject.
- Please note that this role is 4 days working in our Milton Keynes office, and 1 day working from home.
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