Brand Marketing Content Officer

4 weeks ago

Blackburn, Blackburn with Darwen, United Kingdom ISBA Enterprises Limited Full time
Job Title: Brand Marketing Content Officer

ISBA Enterprises Limited is seeking a highly skilled Brand Marketing Content Officer to join our team. As a key member of our marketing department, you will be responsible for developing and executing a strategic plan to attract, enroll, and retain students.

Key Responsibilities:
  • Develop and implement a marketing strategy that reflects the school's values, mission, and vision to attract new students.
  • Lead all marketing and communications initiatives, including online campaigns, social media, newsletters, and relevant printed materials.
  • Ensure the school's website is regularly updated and reflects the latest news, events, and achievements of students.
  • Oversee the creation of promotional content including videos, online messages, and photography.
  • Manage the school's branding to ensure consistency across all communications and marketing materials.
  • Develop strategies to increase the school's online visibility and engagement with parents and prospective families.
  • Oversee and lead the marketing team, to ensure alignment with the School's vision.
Requirements:
  • Proven experience in a leadership role within sales, admissions, marketing, or communications.
  • Strong understanding of admissions processes, student recruitment, and customer service.
  • Experience managing successful marketing campaigns, both traditional and digital.
  • Knowledge of data analysis and marketing analytics.
  • Experience of leading a team and managing multiple projects simultaneously.
  • High attention to detail and the ability to manage complex projects.
  • Creative flair and the ability to think innovatively.

Westholme School is committed to safeguarding and promoting the welfare of children and all staff must share this commitment – please refer to our Safer Recruitment and Safeguarding policies on the website.

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