Digital Marketing Specialist

4 weeks ago


Shirebrook, Derbyshire, United Kingdom Frasers Group Full time
Job Title: Digital and Content Marketing Executive

At Frasers Group, we are seeking a highly skilled Digital and Content Marketing Executive to join our team. As a key member of our marketing department, you will be responsible for developing and executing digital marketing strategies to enhance our online presence and drive business growth.

Key Responsibilities:
  • Develop and implement SEO strategies to improve our website's visibility and search engine rankings.
  • Design and execute email marketing campaigns to promote our services and events.
  • Plan and manage paid advertising campaigns on Google, Meta, and other platforms.
  • Track and report on digital campaign performance using analytics tools, providing actionable insights to inform future marketing strategies.
  • Collaborate with the wider marketing team and stakeholders to align digital strategies and achieve business objectives.
Requirements:
  • Proficiency in using digital marketing tools and platforms, including Google Analytics, social media management tools, CMS, and email marketing software.
  • In-depth knowledge of various social media platforms and trends, with the ability to create engaging and shareable content.
  • Understanding of SEO best practices and the ability to optimize content for search engines.
  • Analytical skills to interpret data and adjust strategies accordingly.
  • Creative thinking for developing innovative digital campaigns.
  • A focus on achieving measurable results and ROI for digital marketing initiatives.
  • Excellent written and verbal communication skills for creating compelling content and engaging with the online community.
What We Offer:
  • A dynamic and supportive work environment.
  • The opportunity to work with a leading retail company.
  • A competitive salary and benefits package.


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