Regional Media Acquisition Planning Manager

3 weeks ago

Salford, Salford, United Kingdom Thechildandfamilyconnection Full time
Job Title: Regional Media Acquisition Planning Manager

We are seeking an experienced Regional Media Acquisition Planning Manager to join our team. As a key member of our media acquisition team, you will be responsible for developing and executing 360 acquisition plans that drive growth and customer acquisition across online and offline marketing channels.

Key Responsibilities:

  • Develop and lead 360 acquisition plans that drive growth and customer acquisition across online and offline marketing channels.
  • Partner with client marketing and commercial teams to create effective acquisition strategies and plans that deliver on KPIs and goals.
  • Implement and manage both online and offline marketing programs that deliver on customer acquisition targets and ROAS.
  • Build strategies and tactics: implement optimisation and measurement of consumer.
  • Lead cross-functional acquisition channels and media input, deliverables, timelines, and communicating progress and issues.
  • Manage the acquisition and media marketing budgets and planning across marketing channels in conjunction with client marketing teams.
  • Monitor and control all costs associated with business-wide media campaigns, initiatives, and pilot projects.
  • Work with key cross-functional stakeholders defining the requirements for the region's digital acquisition marketing technology to maximise marketing performance and profitably.
  • Implement tracking and monitoring of performance against the business's overall goals and objectives.
  • Provide weekly/monthly/quarterly/annual forecasts for all channels, brands, and regions.
  • Monitor and optimise ROI performance, and communicate results and recommendations to the Senior Director of Acquisition Planning and Media, clients, and key stakeholders.
  • Test, optimise, and scale channels for growth efficiency.
  • Lead efforts in your region for the use of data-driven methodology, analysis, and measurement, in order to improve the effectiveness of all acquisition marketing channels.
  • Create tactical execution plans for each marketing channel to achieving program/campaign and commercial objectives.
  • Lead the regional AQ marketing planning by partnering with other acquisition marketing areas including, Affiliates, SEO, Social Media, and Innovation to build robust 360 plans.

Requirements:

  • 10+ years of experience in driving customer acquisition across marketing channels such as TV, OOH, Radio, PPC, Display, Paid Search, Paid Social, and Retargeting.
  • Extensive experience working with adserving platforms and digital monitoring tools as well as with offline marketing tools and strategies.
  • Proven and successful experience of building and executing direct and digital marketing campaigns for a business in a highly competitive and complex business environment.
  • High familiarity with social acquisition channels, inclusive of YouTube, Facebook, Twitter, amongst others.
  • Highly analytical and data-driven with proficiency in A/B testing.
  • The ability to track and report on key metrics that measure performance in programs and campaigns inclusive of traffic, revenue, conversions, and ROI.
  • Strong communication skills with the ability to work comfortably on multiple concurrent projects.

About Us:

We are a digital marketing business enjoying hyper-growth at the moment. We are experts within the entertainment sectors, and for an experienced online and offline media acquisition planner/media acquisition strategist, this represents a great opportunity to think outside of the box and get involved in the types of projects you won't be able to, elsewhere.

We also have a track record of promoting from within, so as more brands come online, more opportunities for promotion prospects will naturally appear.

What We Offer:

  • Attractive salary of £70k - £80k DOE.
  • Private health cover.
  • Death in service benefit.
  • Pension.
  • Various discounted products and services.

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