AI Marketing Strategist

1 day ago

Cambridge, Cambridgeshire, United Kingdom arm limited Full time

Role Overview:

At Arm Limited, we are seeking a skilled AI Marketing Strategist to drive the success of our Developer Marketing Demand Generation team. This role is pivotal in helping us reach and enable developers to build technologies on Arm. The ideal candidate will have experience in creating and driving multi-channel marketing programs and campaigns to support the strategic business goals of our team. Key responsibilities include building and implementing integrated digital and offline marketing programs, collaborating with product marketing and ecosystem teams to reach developer communities, and working closely with the in-house media team to use the best developer channels.

Key Responsibilities:

  • Build and implement integrated digital and offline marketing programs to support the strategic business goals of Arm's developer marketing team.
  • Work closely with product marketing and ecosystem teams to reach developer communities with the most resonating message.
  • Collaborate with the in-house media team to use the best developer channels.
  • Utilise the analytics team to improve activities based on data insights.
  • Work with internal and external creative teams to deliver outstanding assets that developers care about.

Requirements:

  • Be comfortable dealing with ambiguity and taking the initiative to create clarity.
  • Be a confident influencer when working with teams across the business, including peers and leaders, and drive consensus.
  • Have marketing experience with technical audiences and developer programs, communities, and be willing to get under the skin of developers.
  • Experience in working with marketing personas and identifying customer touchpoints to drive a content strategy and the creation of campaign assets.

Nice To Have:

  • Previous marketing experience with technical audiences, developer programs, or B2B products.
  • Understand technology trends and industry segments such as genAI.
  • Experience with leading product launch campaigns, brand campaigns, event campaigns, and programmatic campaigns.

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