Brand Experience Manager
4 days ago
Legal & General supports the savings, protection, and retirement needs of around 14 million people through our portfolio of retail and workplace businesses.
We are the UK's number one individual life insurer and also provide Group Protection products for employers – all helping people to plan for the unexpected.
Job DescriptionWe're looking for a Brand Experience Manager to join our team in Hove, UK. As a key member of our marketing department, you will be responsible for developing and executing high-quality brand experiences to drive business objectives.
This role is ideal for a creative thinker with a strategic mindset, who can leverage their expertise in B2B marketing tactics, channels, and best practice to deliver data-driven results.
The estimated salary for this position is £55,000 - £75,000 per annum, depending on experience.
Key Responsibilities- Develop and execute high-quality brand experiences to drive business objectives.
- Identify key messaging, value propositions, and campaign opportunities to resonate with B2B audiences.
- Collaborate with internal stakeholders to define campaign goals, timelines, and budgets.
- Oversee end-to-end campaign execution across owned, earned, and paid channels.
- Proven experience in brand management, marketing, and data-driven results.
- Strong understanding of B2B marketing tactics, channels, and best practice.
- Beneficial to have an understanding of CRM systems and data analytics.
- Excellent communication and presentation skills.
- Ability to work collaboratively across teams and with external stakeholders.
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