Digital Marketing Strategist for App Growth
6 days ago
We're a global technology group that specializes in taking brands direct to consumers. Our portfolio includes leading brands and sites such as Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all powered by our integrated digital commerce ecosystem.
At THG, we handle everything in-house, from technology and content creation to e-commerce, marketing, manufacturing, new product development, and logistics. We're home to Nutrition & Wellness, which includes some of the world's best-loved and trusted names in wellbeing and nutrition.
App Marketing Manager Role at THG NutritionYou'll be at the forefront of a rapidly growing global wellness movement, working with industry-leading brands and driving new market expansions. Our fully integrated capabilities mean you'll see your strategies come to life, combining career progression, exposure to diverse markets, and leadership opportunities.
As an App Marketing Manager, you'll develop and lead the marketing strategy for the Myprotein app, including acquisition, retention, and engagement initiatives to drive app downloads, usage, and customer loyalty. You'll plan and execute integrated marketing campaigns across various channels to enhance user experience and app growth.
You'll work closely with internal teams, including product, CRM, ecommerce, and content, to optimize app performance and identify new growth opportunities. Your data-driven approach will utilize app performance data and analytics to measure campaign effectiveness and continuously optimize strategies for maximum ROI.
Your Responsibilities- Develop and lead marketing strategy for the Myprotein app
- Plan and execute integrated marketing campaigns across various channels
- Work closely with internal teams to ensure alignment on key objectives and optimize app performance
- Utilize app performance data and analytics to measure campaign effectiveness and make data-driven decisions
- Proven experience in marketing strategy development and execution, particularly in digital and mobile app marketing
- Strong understanding of the mobile marketing ecosystem, including user acquisition, in-app engagement, and app monetization
- Experience managing and optimizing campaigns across multiple channels (email, push notifications, social media, paid media, influencer marketing)
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- $70,000 - $100,000 per year, depending on experience
- Bespoke development programmes designed by our in-house L&D team
- Continued development through upskilling programme delivered in partnership with an industry-leading training provider
- Enhanced leave and wellbeing support, including access to face-to-face and virtual appointments with our in-house GP
THG is committed to creating a diverse and inclusive environment, welcoming applications from all sections of the community.
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