Senior Paid Social Specialist
1 day ago
**Job Summary**
We are seeking a highly experienced Senior Paid Social Specialist to join our team at Gopuff. The successful candidate will be responsible for leading the development and execution of a comprehensive paid social strategy to drive customer acquisition, engagement, and retention.
**Key Responsibilities**
* Develop and refine Gopuff's paid social strategy to achieve business objectives* * Create and optimize performance-driven paid social campaigns across platforms such as Facebook, Instagram, TikTok, and Snapchat* * Collaborate with cross-functional teams to ensure paid social efforts align with broader brand and growth goals* * Analyze campaign performance to inform data-driven decision-making* * Manage paid social budgets to ensure cost-effective strategies that deliver high-quality results* * Work closely with the Creative team to develop compelling ad assets that maximize ROI and customer acquisition*
**Ideal Candidate**
* 5+ years of experience in a senior paid social or performance marketing role* * Strong analytical skills with the ability to use data to optimize campaigns and inform strategy* * Proven track record of driving business growth through paid social channels* * Excellent project management skills with the ability to manage multiple campaigns and deadlines* * Hands-on experience with campaign tools, audience segmentation, and A/B testing*
**What We Offer**
* Competitive salary: $130,000 - $190,000 per year* * Private medical and dental coverage* * Annual performance appraisal and bonus* * Employee discount and FAM membership* * Career growth opportunities within a dynamic and growing company*
About Gopuff
At Gopuff, we're revolutionizing the way people shop for everyday essentials. Our mission is to provide fast, reliable, and affordable delivery to our customers. If you're passionate about digital marketing and want to be part of a cutting-edge team, we'd love to hear from you
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